TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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Chapter 1a: Strategy and the organisation 1.0 What is an organization? 1.1 An organization as a collection of components 1.1.1 Internal environment An organization can be seen as consisting of the following components: Strategies Structures Systems Skills Staff Style Shared beliefs: Social systems Note: McKinsey’s 7S framework 1.2 Organisations as collections of people and entities 1.2.1 Internal Stakeholders (i) Board of Directors (ii) Managers (iii) Staff (iv) Unions
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Strategy Evaluation: Introduction Participants in strategic evaluation Analysis of External Environment Organization Setting objective (Long & Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. Therefore‚ the purpose of strategy evaluation is to evaluate the effectiveness of a strategy that the organization to achieve
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com/money/industries/manufacturing/story/2012-01-1 9/kodak-bankruptcy-whats-next/52685304/1 Bateman‚ T. S. & Snell‚ S. A. (2008). Management. McGraw-Hill Education. Daft‚ R. L. (2008). New Era of Management. Cengage Learning EMEA. Grant‚ R.M. (2013). Contemporary strategy analysis: Text and cases (8thed.). Hoboken‚ NJ: John Wiley and Sons‚ Ltd. Hitt‚ M. A.‚ Ireland‚ R. D. & Hoskisson‚ R. E. (2010). Strategic Management: Competitiveness & Globalization‚ Concepts. Cengage Learning. Kodak (2011). About Kodak
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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The Industry/strategy The industry Nestle will be in is the sector of Food and Beverages‚ the industry that specializes in the conceptualization‚ the making of‚ and delivery of foods. This is the sector in which the major part of the revenue of Nestle is earned. This field reflects the sector in which they have the most knowledge and experience; here lies their core competence. Products sold by Nestle in this industry range from bottled water such as ‘Nestle Pure Life’ to chocolate ‘KitKat’ to
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What is a logistic strategy? 3. Why implement a logistics strategy? 4. What is involved in developing a logistics strategy? 5. What is involved in developing a logistics strategy? 5.1 Strategic 5.2 Structural 5.3 Functional 5.4 Implementation 6. Components to examine when developing a logistics strategy 1. Transportation 6.2 Outsourcing 6.3 Logistics systems 6.4 Competitors 6.5 Information 6.6 Strategy review 7. Strategic
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enrolled in 329 Catholic schools in the Archdiocese of Melbourne‚ supported by more than 16‚700 teaching and non-teaching staff. The CEOM is the central bureaucracy supporting these Catholic schools and teachers with operational services‚ policy development and political advocacy. The CEOM more than 400 professional and administrative staff. The CEOM Mission is to support the schools to provide an outstanding Catholic education that integrates faith‚ life and culture. The CEOM is organisational structure
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technological change creates barriers and uncertainty to them. Within Kodak’s massive and worldwide distribution‚ it enables Kodak to deliver its incremental strategy to consumers by offering through retail stores and photofinishers. However‚ in a long term perspective‚ Kodak’s unclear focus on digital images and traditional photography retards its development to consumer electronics companies and high-tech upstarts. In aspect of technology‚ Kodak’s has one of the world’s biggest research efforts in imaging
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