Customer Value Marketing – the process by which companies create value for customers and build strong customer relationships in order to capture value from the customers in return • Marketing is managing profitable customer relationships o Attracting new customers o Retaining and growing current customers The Marketing Process (a five-step model) 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven marketing strategy 3. Construct an integrated marketing
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Don’t you just hate when people make up terminology to suit their purpose? You may think that Chan Kim and Renee Mauborgne may fall into the category of trying to coin new words to set their concepts apart‚ but there is method to the madness. The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market‚ defined competitors and a typical way to run a business in any specific industry. The researchers called this the Red Ocean‚ analogous to
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reigns supreme for now. Strengths * Apple’s strengths are being a design innovator that is ahead of the trends‚ creating ergonomic electronics that fit people’s lives. Specifically‚ Apple has been able to invest significantly in research and development‚ having invested $80 million in the quarter ending in June 2010. Weaknesses * Apple acknowledges that its profitability is dependent on the global economy. Economic downturns can have a significant negative effect on the company‚ and fluctuations
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Strategy as Simple Rules by Kathleen M. Eisenhardt and Donald N. Sull Reprint r0101g When the business landscape was simple‚ companies could afford to have complex strategies. But now that business is so complex‚ they need to simplify. Smart companies have done just that with a new approach: a few straightforward‚ hard-and-fast rules that define direction without confining it. as Simple Rules ILLUSTRATION BY MIN JAE HONG S by Kathleen M. Eisenhardt and Donald N. Sull ince its founding
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Definitions of Advocacy Factors of effective Advocacy Advocacy cycle Problem Identification Research Planning: Goals and Objectives Indicators Targets Activities Advocacy Campaign Action Plan Building Alliances Act Monitoring and Evaluation The Monitoring Process Evaluating 6 7 8 9 10 11 12 12 13 14 15 15 16 17 18 19 19 4. Communication with Elected Officials Who is a leader Elected leaders Procedures to Communicate with Elected leaders Means of Communicating Member of Parliament Ward Councillors Village
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CPS process We used the CPS alongside the entrepreneurial development process to aide in the development of our product‚ and produce an innovative business idea. CPS let us break down and restructure our ideas to gain a new insight into its nature. Creativity is key for an innovative business idea‚ allowing for a truly entrepreneurial product. As a group we decided to use the six steps of the CPS process to develop our business plan; objective finding‚ fact finding‚ problem finding‚ idea finding
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transition to a five star hotel without firing most of the six-hundred employees or spending a large amount on re-training the existing ones. Discussion 1. Could the management of the HI team have been more culturally sensitive and was its strategy correct to achieve its goals? 2. How could HI have better prepared for the takeover? 3. Could Tian Wen‚ the former Chinese general manager‚ have been used in a more advantageous way? In this case‚ the main focus is collision of the two different
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place they operate in. The goal of IT as such should be directed toward the alignment of IT strategy with an organization ’s overall business strategy (Mulcay‚ 2001). It is argued though that the inability to successfully derive value from IT investment is‚ for the most part due to a lack of alignment between IT and business strategies. Johnson and Scholes cited by Riley (2012) define strategy as follows "Strategy is the direction and scope of an organization over the long-term: which achieves advantage
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Managing strategy requires the consideration of a wide range of factors‚ which change over time. Dell Computers aims to stretch its way of business In an interview with the Financial Times in November 2003‚ Kevin Rollins‚ the CEO of Dell Computers‚ explained how he was putting his job on the line by leading a major strategic change in the company. The US company famous for selling PCs is planning a big push into consumer electronics. If things go according to plan‚ Michael Dell could
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Explain the trends of dialect leveling and internal variation in the process of development of new varieties of Englishes. "Dialect differences are reduced as speakers acquire features from other varieties as well as avoid features from their own variety that are somehow different. This may occur over several generations until a stable compromise dialect develops."(Siegel‚ 1997) The writer here is referring the linguistic accommodation made by speakers with different dialects to eventually converge
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