"Strategy evaluation for pepsi" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 27 of 50 - About 500 Essays
  • Powerful Essays

    Coke vs Pepsi Rivalry

    • 1172 Words
    • 5 Pages

    Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants‚ Pepsi and Coke‚ entered the Indian market‚ they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two

    Premium Coca-Cola Marketing Pepsi

    • 1172 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola vs Pepsi

    • 470 Words
    • 2 Pages

    Comparison Contrast Essay 30 March 2011 Coca Cola VS Pepsi Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste‚ its associated colors and themes‚ and ingredients. Coca-Cola and Pepsi differentiate in more ways than one. Coca-Cola has more of a coke flavor taste. It is fizzier than that of Pepsi. It is smoother going down‚ and after about six hours it changes flavor and becomes more watery

    Premium Coca-Cola Cola High-fructose corn syrup

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”

    Premium Pepsi Coca-Cola Cola

    • 1292 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed their marketing strategies and began to modify their pricing‚ bottling and brand strategies. Both companies entered international markets‚ however

    Premium Coca-Cola Soft drink

    • 4629 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes.   Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially‚ competitive strategy should base on and understanding of industry structures and the

    Premium Strategic management Porter five forces analysis Soft drink

    • 1790 Words
    • 8 Pages
    Good Essays
  • Best Essays

    their dealer partners with better facilities‚ better people and better processes. Finally‚ to deliver excellent customer experiences; by ensuring that every contact customers have with the company is enjoyable and memorable Marketing strategy Kia’s marketing strategy is designed to answer two questions; firstly‚ which customers will need to be served? And how value for customers will be created? The first one will be answered through the process of segmentation and targeting and the second one through

    Premium Brand Product life cycle management Marketing

    • 2257 Words
    • 10 Pages
    Best Essays
  • Better Essays

    I N T R O D U C T I O N An Overall View of HIV/AIDS Statistics in UK: According to the Bureau of Hygiene and Tropical Diseases‚ in the early 1980s‚ the number of people diagnosed with HIV was a increasing steadily. From 1987 to 1990 the cumulative number of HIV diagnoses reported was almost doubled (from 8‚016 to 15‚166) (1‚ 2). Between 1990 and 1997 there were between 2‚000 and 2‚700 HIV diagnoses reported annually.(3) From 1999 there was a huge rate of increase in the number of annual HIV Infected

    Premium AIDS HIV Antiretroviral drug

    • 1060 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary

    Premium Marketing Economics Strategic management

    • 2632 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Pepsi Is Better Than Coke

    • 262 Words
    • 2 Pages

    debating whether Pepsi is better than Coke or if Coke is better than Pepsi. A few articles say Coke wins the battle between Pepsi and Coke. The other articles state Pepsi wins the controversy. Some articles state that nobody wins the Coke vs. Pepsi battle. Pepsi apparently has a softer fizz than Coke. Pepsi’s characterized is a citrusy flavor burst‚ while Coke has more of a raisiny vanilla flavor. Pepsi’s flavor is more sharper than Coke’s flavor. Coke has 160 calories while Pepsi has 10 less

    Premium

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive

    Premium Pepsi Coca-Cola Customer

    • 456 Words
    • 2 Pages
    Satisfactory Essays
Page 1 24 25 26 27 28 29 30 31 50