NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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Project background‚ the company and its product Nokia‚ a Finnish icon was the world’s leading mobile phone maker. Established in 1865‚ its principal products are mobile phones and portable IT devices. It also offers internet services such as games‚ music‚ media and applications through its Ovi platform. Ever since the revolution of Apple entering the phone market accompanied with the fast changing trend of smartphones‚ Nokia has since lagged behind. Nokia wish to examine and understand their target market
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Strategy: 1. Globalization 2. Restructuring 3. Adaptation 4. New Management II. Analysis Swot Analysis Strengths; 1. 2nd spot on market share for Q1 2013 2. 2nd spot on shipment 3. User friendly 4. Weakness: 1. Higher Price than China phones. 2. Limited service center especially in India 3. Less promotion 4. Poor sales Service Opportunities: 1. Developing countries like China‚ Bangladesh‚ India and Pakistan
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Nokia Microsoft alliance LONDON – Feb. 11‚ 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers‚ operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies‚ the partnership would create the opportunity
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Nokia vs. Nikon In the National Geographic magazine‚ there are two advertisements for similar cameras: a Nokia Lumia 1020 and a Nikon D800. Although both devices were made for the same purpose‚ they differ in at least three ways. The first difference between a Nokia camera and a Nikon camera is the appearance of each device. A Nikon D800 camera has a bulky rigged built to it giving it a hard to use vibe. The brand name is engraved in big white bold letters on the front of the camera. In contrary
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Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones
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rise and fall of Nokia Nokia represent the level of manufacturing industry of Finland in the IT area. Several types of Nokia mobile helped Nokia to open up the market. Back to the old days‚ when Motorola is know as mobile gangster‚ Nokia introduced a clear sound‚ smart appearance‚ with large proportion of screen and scrolling text menu mobile phone‚ which had unprecedented sales‚ at the same time whole world remembered the name “NOKIA”. From1992‚ Nokia introduced their
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Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product‚ which I have chosen for this assignment‚ is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM
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predictable income streams have led to creation of new consuming class. There is increased need for products and services to reach these consumers spread across a wider geography and higher disposable incomes. We will see how mobile handset giant‚ Nokia is aggressively targeting BOP as one of its most important pillars to regain its position in the mobile handset
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