DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help it return
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divisions that make work and labor occur more efficiently. Departmentalization is a method of subdividing work into separate organizational units that perform particular tasks. Pfizer uses product departmentalization in order to organize the company into separate units that produce particular products or services. Pfizer manages its operations through five divisions: Primary Care‚ Specialty Care and Oncology‚ Established Products and Emerging Markets‚ Animal Health and Consumer Healthcare‚ and Nutrition
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Merck: Business Analysis Merck is a flourishing research-driven pharmaceutical company‚ which discovers‚ develops‚ manufacturers‚ and promotes an extensive variety of human and animal health products. Although Merck is one of the biggest pharmaceutical companies of the world‚ they still come across problems today while striving to sustain a lead against its competition. Merck has achieved success with its lengthy history of breakthrough drugs and the development of three significant pharmaceutical
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Summer Internship Project In Depth Fundamental Analysis of Pharmaceutical Industry Submitted in partial fulfillment of PGDM program 2009-11 [pic] Submitted by Vikas Khandelwal 17/058 Company Guide Faculty Guide Name: Mr. Ritesh Purohit Name: Ms. Ruchi Paliwal Assistant Vice President Globe Capital Market Ltd. Apeejay School of Management New Delhi July 2010 ACKNOWLEDGEMENT This project would have been difficult to complete without the invaluable contributions
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Professor Collett Tracey English 21st April 2014 Canada: A Racist nation has not changed Racism in Canada is one of the least publicised problems modern Canadian society has faced in the Twenty First Century. With the majority of the Canadian and world public holding the census that Canada through its lax immigration policies and political reform‚ is far from a racist state. This belief is a falsehood that has either been achieved through white lies from history textbooks or a lack of endeavor
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The Education System of the 21st Century “Education is the passport to the future for tomorrow belongs to the people who prepare for it today.” ~Malcolm X While watching television recently‚ I came across a commercial for an older episode of the Oprah Winfrey show. This particular show was to address a documentary entitled‚ “Waiting for Superman.” I sat and watched the 45 second commercial and became so engrossed I wished I could have called my mother. Coming from a family of Native and African
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EVERY NATION FOR ITSELF ‚ B Y IAN BREMMER – A BOOK REVIEW 5 D ECEMBER 2 013 Who is in Charge in the 21st Century? Every Nation for Itself – Winners and Loosers in a G-‐Zero World‚ by Ian Bremmer A BOOK REVIEW ABSTRACT STEPHANIE LINGEMANN The world’s powerhouses‚ the US‚ the
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Going Global: Advertising In The 21st Century Jeromy J. Clark 06/14/2011 In order to remain effective‚ the advertising industry has to adapt to changes and trends in society. Because of this‚ the general pattern of advertising plans will appear to essentially mirror their target market‚ or a specific group of people in that society‚ from the picket-signs of years ago to the high-tech advertisements of the 21st century. There are a number of factors that come into play‚ each affecting the other
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21st Century Problems: Deforestation Senator Bill Brady stated‚ “Every time I have some moment on seashore‚ or in the mountains‚ or sometimes in a quiet forest‚ I think this is why the environment has to be preserved‚” but unfortunately in our vast society‚ the environment is having a hard time finding a place in our competitive resource era. Acres of forest are being mowed down by companies to feed their ever growing corporate empires and without being conscious about the problem that leads
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Chomnapas C. (Amp) Outline some of the main issues facing higher education in the 21st century. To what extent is higher education an effective means of both obtaining employment and learning the basic prerequisite skills for global workplace? Since educational level has been essential in global society‚ there is an increase of higher education’s demands in labour markets. These are affecting both new graduates and existing workers who are looking for jobs. In addition‚ various companies today
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