Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
Premium Blue Ocean Strategy
3M Strategy 1) How does your company handle strategy? How does your company handle strategy? Minnesota Mining and Manufacturing‚ also known as 3M‚ is one of the world’s premier manufacturing companies. The 3M Company handles strategy like mostly any other business. The number one reason people go into a business is because they want to make as much money as possible. This can be accomplished if they have a strategic approach to it. For example‚ the most important strategy that 3M uses is selling
Premium
MARKETING IN THE 21ST CENTURY COMMENTARY Implementation Strategies in the Market-Driven Strategy Era David W. Cravens Texas Christian University The very insightful analysis of marketing strategy implementation by Piercy (1998 [this issue]) points to several key issues concerning the role of marketing in the 21st century. Perhaps most compelling is his assessment of the potential threats to the role of marketing in the organization and implementation in particular. He examines several important
Premium Strategic management Strategic planning Strategy
Generic Strategies Tony Bennett Ashford University BUS620 Managerial Marketing July 9‚ 2012 Abstract This paper will summarize the generic marketing activities of a retail establishment with the purposes of assessing their market and segmentation strategies. After the assessment a strategy will be developed to improve the marketing of the product. The example used for the analysis will be a company located in the Philippines called CDR King. CDR King provides the latest technologies
Premium Marketing
From: Charles Hill‚ International Business‚ 2013‚ 9th Ed.‚ McGraw Hill Chapter 15. Entry Strategy and Strategic Alliances General Motors in China The late 2000s were not kind to General Motors. Hurt by a deep recession in the United States and plunging vehicle sales‚ GM capped off a decade where it had progressively lost market share to foreign rivals such as Toyota by entering Chapter 11 bankruptcy. Between 1980‚ when it dominated the U.S. market‚ and 2009‚ when it entered bankruptcy protection
Premium International trade Multinational corporation Market
Equities Hong Kong/China Company Report Initial Coverage Nine Dragons Paper (2689 HK) 23 July 2013 China / Industrials / Paper From fast expansion to debt reduction We initiate coverage on Nine Dragons Paper (ND Paper) with an ACCUMULATE rating and a target price of HK$5.4‚ suggesting 11% upside potential. The rapid capacity expansion stage is coming to a slow down and the company is expected to focus more on debt reduction and raising profitability. Entering 2H
Premium Paper
Business Research Report Compensation Strategies Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary This report will look at 3 different compensation systems that our company can develop and roll out within our company for our employees and future employees. Compensation is one of the most important and rewarding factors for our employees. Employees rely on their compensation to pay their rent or mortgage‚ food for their
Premium Employment
retail stores in 36 different countries and regions till the end of 2008. Most of them are in the Europe‚ and China is a potentially primary market target. During IKEA’s history‚ there were some major events important. Here is the timeline of this company: * 1943 Ingvar Kamprad created IKEA * 1947 it was the first time that furniture appeared in IKEA * 1953 IKEA’s furniture showroom opened in Almhult * 1955 IKEA began to design furniture * 1956 IKEA began to use
Premium Marketing Furniture IKEA
earning a doctorate degree in industrial and physical pharmacy‚ Allen chose to work as a researcher for G. D. Searle & Company. In 1983‚ Chao followed in his parents’ footsteps and started his own company‚ naming it Watson Pharmaceuticals. His company would specialize in the manufacturing of generic drugs. Like many entrepreneurs‚ Allen Chao found that starting a company is difficult. But‚ like a true entrepreneur‚ Chao was not deterred by setbacks. He knew he could be successful‚ so he turned
Premium Entrepreneurship Personal computer Value added
Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines
Premium Marketing Fast food Fast food restaurant