Product‚ Pricing‚ and Channels Paper MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal
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but also do not give an insightful explanation either‚ as a good theory should be. 3. The thought that industry conditions can be shaped is not new either. are based on the Schumpeterian view that business strategies should be entrepreneurial and creative and should follow a strategy that breaks the market and industry rules. And because this assumption is not new‚ it creates little insights to the development in this research area. The Blue Ocean theory therefore does not
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Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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Blue ocean strategy is a business concept that focuses on doing business along the line where there is no competitor or little or no competition; rather it seeks to create new opportunities for business instead competing for space in the already saturated horizon. It does this by either creating entirely new product in a market or reinventing already existing product in such a unique way that will meet the needs the of the market in a way that has not existed before. It adds value to the market while
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Blue Ocean Strategy Paper MKT/421 July 21‚ 2014 Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity‚ it is imperative to grasp the point of derivation‚ which is otherwise known as a red ocean. A red ocean‚ which is polar to a blue ocean‚ generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators compete for survival. Now‚ apply
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The Three Objects That Represent Something Important About Me Everyone must be having at least one important object in his or her life. It could be a jewelry‚ photograph or clothing. However‚ the three objects that represent something important to me are my laptop‚ my phone and my glasses. I really can’t live without them. They give me a hand in everything doing my school homework or connecting with my friends. My current computer is my first and only laptop I got from my parents. It was
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Cost Leadership By definition‚ a cost leadership strategy involves placing great emphasis on efficiency in all organizational activities in order to reduce the overall costs of products delivered to customers. Low cost leadership strategy will work effectively when the organization can provide products/services at a lower cost than the competition. The followings are the realms that we identified as factors for IKEA’s pursuit for “Cost-Leadership” 1. Mail-Order Service‚ Distribution of Catalogue
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L.a Date: 11/14/12 Critical Lenses Herodotus once said “men are at the mercy of events and cannot control them.” In saying this Herodotus meant that men cannot control any situation‚ but that it is fate that determines what is to occur. Prince Edward from The Prince and the Pauper by Mark Twain and Macbeth from Macbeth by William Shakespeare prove
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According to Martin Luther King "The ultimate measure of a man is not where he stands in moments of comfort and convenience‚ but where he stands in times Hobbes that one man should rule over all. He thought it would be best to have one man in total control of everything that people do. He wanted to make sure that the people have no say really in anything when they are going through hard times. They prove who they really are not when things are going well‚ but when times are difficult in their lives
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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