this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an domestic hotel operating in India. The analysis
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The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011
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THE TAJ GROUP OF HOTELS The Company was incorporated in 1902 and it opened its first hotel‚ The Taj Mahal Palace & Tower‚ Mumbai‚ in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower‚ Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the completion of its initial public offering in the early 1970s‚ the Company began a long term program of geographic expansion and development of new tourist destinations
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Dennis Nickson (2007) Taj-style customer centricity include: 1) A values-driven recruitment system that emphasizes integrity and duty over talent and skills 2) Training of customer ambassadors who serve the guest first and the company second 3) A recognition-as-reward system that values well-earned plaudits--from customers‚ colleagues‚ and immediate supervisors—over money and advancement. Figure 3 Source : Deshpande and Raina (2011)‚ The Ordinary Heroes of the Taj‚ Harvard Business Review
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Bounty Inn” Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest with goodwill .This Project explain and undergoes the tactics of the “Taj Hotel”‚ India to under vent its fine edges across the World. Group:25”The Phoenix” PGCGMIT‚(Batch201314) XLRI‚Jamshedpur 15-Mar-13 The Bounty Inn 2013 CERTIFICATE This is to certify that this Project entitled “The Bounty Inn”‚ for the
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Assignment of CRM onTaj Hotel (Digital Marketing) BY :- AYush Khandelwal About Taj Hotel • The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palace sand are recognize dasone of Asia’s largest and fines Hotel Company. • Mr.Jamsetji.N.Tata was the founder and opened first hotel The Taj Mahal Palace Hotel‚ Bombay in1903. • Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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MARKETING STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could
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Essay on Mumbai Aamchi mumbai is the popular lingo in the local language which is used by the mumbaikars while reffering to their hometown‚ Mumbai. I too am filled with pride to refer to this sumptous city as my birthplace. Ancient yet modern‚ fabulously rich yetachingly poor‚ Mumbai is India in microcosm. everyday nearly half of the city’s population commutes from far flung suburbs to downtown offices‚ banks‚ factories‚ mills etc for a living. Nearly 13 million people including weathy industrialists
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management strategy The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations
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