MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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environmental factors which influence marketing decisions ……….7 Propose segmentation criteria to be used for products in different markets 9 Choose a targeting strategy for a selected product/service 9 Buyer behaviour affects marketing activities in different buying situation …………...10 New position for a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has
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EC3373 ASEAN ECONOMICS Vietnam in ASEAN Tutorial Group: W2 (Friday 1-2pm) Han HeChou Aaron A0085883M Introduction “The fastest growing emerging economy by 2050”‚ this is what the Senior Partner of PricewaterhouseCoopers LLP‚ John Hawksworth‚ claims of the potential for the Vietnam’s economy.Vietnam has transformed from a nation plagued with wars in the 1970s‚ to an economy that has posted annual per capita growth of 5.3% since 1986. Vietnam’s economic success started after the implementation
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million vehicles per year. Toyota Motor Vietnam (TMV) was established in 1995 and official opening in October 1996. President is Mr. Akito Tachibana. Vietnam Toyota’s product includes Hiace‚ Camry‚ Corolla Altis‚ Innova‚ Vios and Fortuner (Locally-produced models)and Land Cruiser‚ Hilux (Imported models)‚ with a production capacity of 20‚000 vehicles/year. TMV is possessed by three associates: Toyota Motor Corporation (70%)‚ Vietnam Engine and Agricultural Machinery Corporation – VEAM
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Stacy Edelman Chapter 2 Questions 1. In what ways do Different ideologies and political systems influence the environment in which MNCs operate? In each country has there are own government controls and laws that have to be followed. You have to take the countries religious views into consideration. Whether the company is domestic‚ national‚ international‚ large or small political factors of the country it is located in will have an impact on it. A government could restrict
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Seneca Falls Women’s Rights Convention Seneca Falls Women’s Rights Convention Search the internet‚ textbooks‚ and encyclopedia for answers to the following questions. 1. In what state did the convention take place? The convention took place in Seneca‚ New York. 2. In what year did it take place? The convention took place on July 19-20‚1848 3. Who organized the convention? Lucretia Mott and Elizabeth Cady Stanton organized the convention‚ when they both met at the
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long-term effect to Cambodia‚ Vietnam‚ and Laos. However‚ in the second half of the 20th century‚ Vietnamese fought to gain independence from French to establish their own independence nation and self-determination‚ but it spent 30 years and many people sacrificed their lives. Gaining independence from colonial rule was not a simple task to complete for most of the colonies. The colonies used varies strategies to fight for independence from their colonizers. For Vietnam; from the beginning of French
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Executive summary 1.1 Introduction of company Vietnam Airlines is the national carrier of Vietnam‚ which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service‚ high quality products‚ relaxing atmosphere at competitive price to their customers. They also generate a hospitable‚ effective and dynamic working environment for all their employees to perform the best abilities and skills to the company. Vietnam Airlines mission: Their mission is to be one
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The Vietnam War greatly changed America forever. It was the longest war fought in America’s history‚ lasting from 1955 to 1973. The Vietnam War tarnished America’s self image by becoming the first time in history the United States failed to accomplish its stated war aims‚ to preserve a separate‚ independent‚ noncommunist government. It was the first war ever broadcast on television. The public was able to see what happened on the battlefield. One of the chief effects of the war was the division it
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market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours‚ Yamaha motor Vietnam have
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