MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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environmental factors which influence marketing decisions ……….7 Propose segmentation criteria to be used for products in different markets 9 Choose a targeting strategy for a selected product/service 9 Buyer behaviour affects marketing activities in different buying situation …………...10 New position for a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has
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IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer
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EC3373 ASEAN ECONOMICS Vietnam in ASEAN Tutorial Group: W2 (Friday 1-2pm) Han HeChou Aaron A0085883M Introduction “The fastest growing emerging economy by 2050”‚ this is what the Senior Partner of PricewaterhouseCoopers LLP‚ John Hawksworth‚ claims of the potential for the Vietnam’s economy.Vietnam has transformed from a nation plagued with wars in the 1970s‚ to an economy that has posted annual per capita growth of 5.3% since 1986. Vietnam’s economic success started after the implementation
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million vehicles per year. Toyota Motor Vietnam (TMV) was established in 1995 and official opening in October 1996. President is Mr. Akito Tachibana. Vietnam Toyota’s product includes Hiace‚ Camry‚ Corolla Altis‚ Innova‚ Vios and Fortuner (Locally-produced models)and Land Cruiser‚ Hilux (Imported models)‚ with a production capacity of 20‚000 vehicles/year. TMV is possessed by three associates: Toyota Motor Corporation (70%)‚ Vietnam Engine and Agricultural Machinery Corporation – VEAM
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What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? A: IKEA is a global brand with thousands of stores around the world. It is successful because it provides unique value proposition to its customers-sophisticated design at extremely low price. IKEA procures its raw materials from multiple of companies around the world and thus it can save a lot of money and charge low price to the customers. Though IKEA is a Swedish brand‚ it functions
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INTRODUCTION In this case study I am discussing how the functions of the operation are carried out in IKEA and ACME. It was interesting to know how the two extremely different company’s one a very large firm with big brand name I.e. IKEA and another one ACME very old historic British company caring the values and culture till date. I have also explain how IKEA and ACME carry out their supply chain what are the major differences operation wise within the company. It was very interesting
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Stacy Edelman Chapter 2 Questions 1. In what ways do Different ideologies and political systems influence the environment in which MNCs operate? In each country has there are own government controls and laws that have to be followed. You have to take the countries religious views into consideration. Whether the company is domestic‚ national‚ international‚ large or small political factors of the country it is located in will have an impact on it. A government could restrict
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Seneca Falls Women’s Rights Convention Seneca Falls Women’s Rights Convention Search the internet‚ textbooks‚ and encyclopedia for answers to the following questions. 1. In what state did the convention take place? The convention took place in Seneca‚ New York. 2. In what year did it take place? The convention took place on July 19-20‚1848 3. Who organized the convention? Lucretia Mott and Elizabeth Cady Stanton organized the convention‚ when they both met at the
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IKEA Purchasing Strategy Jerry‚ Yeung Siu Hang TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION …………………………………………………………………………………………………… 1. Company Background & History 2. Company overview 3. Vision and Mission 4. Key Objective to build an efficient purchasing system to maximize the profit margin 3. Related Background……………………………………………………………………………………………. 1. What is the definition of purchasing Management 2. What is the definition of Purchasing Management in
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