Marketing Microwave Ovens to a New Market Segment Table of Contents Executive Summary ................................................................................................................... 3 Statement of the Problem ........................................................................................................... 3 Situation Analysis ...................................................................................................................... 5 Strategy and Evaluations
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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These days‚ in many homes‚ it is virtually impossible to have a so called modern kitchen‚ without having a microwave oven in it. The microwave oven could probably occupy the second place (after the refrigerator)‚ in terms of dependence‚ in the kitchen. This magical piece of technology has revolutionized the way people‚ and the food industries cook food. The microwave oven is only a natural evolution of technology; to fit into this fast-paced world. As in every evolutionary process‚ one must look
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Microwave Oven Who invented the Microwave oven Percy Spencer invented the first microwave oven after World War II from radar technology developed during the war. Named the "Radarange"‚ it was first sold in 1946. Raytheon later licensed its patents for a home-use microwave oven that was first introduced byTappan in 1955‚ but these units were still too large and expensive for general home use. The countertop microwave oven was first introduced in 1967 by the Amana Corporation‚ which was acquired in
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Microwave Ovens Microwaves are also called electronic oven‚ and are appliances that cook food by means of high-frequency electromagnetic waves called microwaves. A microwave oven is a relatively small‚ boxlike oven that raises the temperature of food by subjecting it to a high-frequency electromagnetic field. The microwaves are absorbed by water‚ fats‚ sugars‚ and certain other molecules‚ whose consequent vibrations produce heat. The heating thus occurs inside the food‚ without warming the surrounding
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Oct 2‚ 2014 – Mumbai‚ India : Marketreportsonindia.com presents a report on “Domestic Kitchen Appliance Market in India to 2018” offers the most up-to-date market data on the actual market situation‚ trends and future outlook for domestic kitchen appliances in India. This industry report offers the most up-to-date market data on the actual market situation‚ trends and future outlook for domestic kitchen appliances in India. The research includes historic market data from 2007 to 2013 and forecasts
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Conventional Ovens vs. Microwave Ovens Modern technology has touched everyone in some form or fashion. This includes everyday items such as the conventional and microwave oven. Both cook food‚ however‚ each cooks in its own particular way. Conventional oven cooks at a slower pace and the microwave speeds up cooking time by using specially prepared‚ packed entrees. This paper will compare and contrast conventional ovens and microwave ovens. Conventional ovens can be found in a majority of
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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February 21‚ 2011 Marketing Case- Microwave Ovens An efficient market strategy to market White Appliances in the Indian market would be to focus on marketing the foods they eat that can be easily made in a microwave oven. Indian culture is all about the fresh foods and traditional cultures. They need to find some way to incorporate the culture with the appliances. Some suggestions I have are: * Make cook books to use with the microwave oven * Market the appliance in more than just the urban areas
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