2012 Marc-Anthony Doyon Jeffrey Kovacich Wenjin Piao Josh Waters MGMT 622 Marketing Strategy 5/1/2012 Firm E: Stratsim Report Table of Contents Letter to Stockholders 3 Situational Analysis 4 SWOT Analysis 5 SMART Objectives 6 Firm E Corporate Marketing Strategy 7 Firm E Vehicle Marketing Strategy 8 Efizz: Family Car 8 Euro: Utility 8 Estruck: Truck 9 EGreen: AEV 9 Emich: Delivery 10 Conclusion/Discussion 11 What Went Well: 11 What Went Bad: 11 Future Expectations: 11 Letter to
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StratSim Team 1 - Firm A Cynthia Bronson Shanae Spencer Peter Wilson Part 1: Industry Analysis The Automobile industry The automotive industry designs‚ develops‚ manufactures‚ markets and sells motor vehicles‚ and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry‚ specifically‚ manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A‚ B‚ C‚ D‚ and E. Industry sales in the most recent year were
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MKT 601 Strategic Marketing Plan SWOT analysis Team 2C * SWOT Analysis Strengths | Weakness | • Firm C has 100% market share in Minivan category.• Technology capabilities are high. (Firm C has the highest rating in Safety rating and Quality rating across all firms.)• Consumer segments: Firm C is dominant in the high-income segment (56.9%) which is growing faster than average (4% vs. 3%). This means high potential for selling more than car market average.• Diverse offering of cars (a price
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Management in simple terms means the act of getting people together to accomplish desired goals. Management comprises planning‚ organizing‚ resourcing‚ leading or directing‚ and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources‚ financial resources‚ technological resources‚ and natural resources. Management can also refer to the person or people who
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the desired time frame. One should not treat his organization as a mere source of earning money. It is essential for an individual to prioritize his work over other things. The employees must have a cordial relation with their superiors and the management for smooth flow of information and better understanding at workplace. Transparency is essential at all levels in the hierarchy to avoid conflicts and unnecessary disagreements. No one should feel neglected at work. Problems arise when queries remain
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Management Organization A deliberate arrangement of people to accomplish some specific purpose i) Distinct purpose ii) People iii) Deliberate structure Management The process of getting activities completed efficiently and effectively with and through other people. The process represents the primary activities of planning‚ organizing‚ leading‚ and controlling. Managers Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished
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manufacturing process of the era. 1-2. Compare how well engineering and management satisfy the several parts of the definition of a profession. The engineering profession involves the application of science and mathematics‚ practical training‚ experience and work-study to satisfy the human necessities. The management profession involve the way personnel are directed to a specific task or training. The Engineering management profession combine both resulting in a profession that is oriented to
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Management in all business and organizational activities is the act of coordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning‚ organizing‚ staffing‚ leading or directing‚ and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources‚ financial resources
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MANAGEMENT REVISION NOTES. Organisational levels Top managersresponsible for making organisation wide decisions and establishing the goals and plans that affect the entire organisation First line managers the lowest level of management‚ and manage the work of non-managerial employees Middle managers all levels of management between the first line level/top level of the organisation The changing face of organisations and management Stable Dynamic Inflexible - Few or slow changes - Local
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managers in Richie Dollies Limited‚ a toy company that specialises in producing designer dolls for rich customers worldwide. Gaga is in charge of the company’s factory in Batam while Madonna is in charge of the factory in Java. Last year‚ under Gaga’s management‚ her factory spent $300‚000 to produce $9‚000‚000 worth of dolls while Madonna’s factory spent $500‚000 to produce $10‚000‚000 worth of dolls. Gaga managed to source for the cheapest form of production for her factory which‚ unfortunately
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