segments (adidas‚ Reebok‚ and TaylorMade-adidas Golf). Adidas would also center their attention to achieving efficiencies in its global supply chain processes and activities. In order to maximize the outcome of adidas’ new strategy‚ each business unit was expected to develop at least one major product innovation every year in each product category. This would help adidas build differentiation within all of the products. To further differentiate adidas‚ Reebok‚ and TaylorMade‚ the company began to focus
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Nama Perusahaan : Adidas Bidang : Penyedia sepatu‚ pakaian serta beragam aksesori pelengkapan olahraga Visi : To be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. Misi 1) We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. 2) We are consumer focused and therefore we continuously improve the quality‚ look‚ feel
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that would allow it to surpass Nike as the leader of the global sporting goods industry. The company’s 1998 acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment‚ golf clubs‚ bicycle components‚ and winter sports apparel. The €1.5 billion acquisition allowed adidas to surpass Reebok to become the world’s second largest sporting goods company with 1998 sales of nearly €5.1 billion. However‚ almost as soon as the deal
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centrally supervised by Global Operations. Global Operations is a Group function which manages product development‚ commercialisation‚ distribution and supervision of the manufacture of apparel‚ footwear and accessories for the adidas‚ Reebok and TaylorMade-adidas Golf segments. These suppliers produce the predominant share of the total sourcing volume of the Group. Indirect sourcing model The other part of our product volume‚ which is a minor portion‚ is sourced by agents or is made under licence. Agents
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The acquisition was later approved‚ and it purchased Five Ten for US$25 million‚ as the company plans on increasing its presence within outdoor clothing In 2012 adidas owned three sportswear brands‚ adidas‚ Reebok and TaylorMade‚ with the latter leading in golf apparel and golf equipment. In 2010 adidas Group introduced a five-year strategic business plan called “Route 2015”‚ which aims to grow the business of the entire company to turnover of
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was listed at€11.99 billion.[3] Adidas Group sales increase 8% on a currency-neutral basis Net income attributable to shareholders up 22% to € 798 million adidas Group to achieve record sales and earnings in 2012 and 2013 Adidas and TaylorMade-Adidas Golf currency-neutral sales up 12% and 21% in first nine months respectively Operating margin grows 0.4 percentage points in first nine months. Gross margin up 0.3 percentage points in Q3 despite increase in input costs. Inventories decline 1%
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in a small shop‚ when he expanded it to a factory with his brother. Until now‚ Adidas have became one of the most successful Company with its rival‚ Nike. Adidas have splits into groups‚ which consists of the Reebok sportswear company‚ TaylorMade-adidas golf company‚ and Rockport. They sells product like sports wear‚ sports shoe‚ watches‚ bag‚ bottle and many more. I think both Nike and Adidas are
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anchored by two brands with well-defined identities - adidas‚ a leader in sports performance with a European heritage‚ and Reebok‚ an American leader in sports and lifestyle products. With its broad portfolio of brands‚ including adidas‚ Reebok‚ TaylorMade‚ Rockport‚ Greg Norman Collection‚ MAXFLI‚ CCM‚ Jofa and Koho‚ the adidas Group will be able to offer footwear‚ apparel and hardware products based on cutting-edge technology‚ trend-setting street wear and classic design. --A more complete product
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suppliers who are centrally supervised by Global Operations. Global Operations manages product development‚ commercialisation‚ distribution‚ and supervision of the manufacture of apparel‚ footwear and accessories for the adidas‚ Reebok and TaylorMade-adidas Golf segments. These suppliers produce the predominant share of the total sourcing volume of the Group. Indirect sourcing model The other part of our product volume is sourced by agents or is made under licence. Agents place orders with their
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brands and products in order to improve competitiveness and financial performance. Their portfolio includes such brands as: Adidas - Footwear‚ apparel‚ accessories Reebok - Footwear‚ apparel and accessories TaylorMade-adidas Golf - Golf Equipment: metalwoods‚ irons putters‚ golf balls‚ footwear‚ apparel and accessories Rockport - Dress‚ casual and outdoor footwear‚ apparel and accessories CCM-Hockey - Hockey equipment and apparel 2. The main principle of Adidas in terms of sports
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