BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
Premium Brand Logo Brand management
1.Nike VS Adidas Nike and Adidas are all well known manufacturer companies. We know they sell sportswear‚ shoes‚ and sports tools. Since two companies have built‚ there was historically battles in the business world. It’s hard to decide which one is better‚ but people have their own opinion. Nike and Adidas have historically competing. You can see‚ when you think about basketball‚ you will imagine Nike‚ when I imagine running or athlete I imagine adidas. It means they have their own advantages.The
Premium Adidas Nike, Inc. Athletic shoe
International Financial Management TABLE OF CONTENTS EXECUTIVE SUMMARY / PRODUCTS 02 SALES AND MARKETING 03 UNITED STATES MARKET AND INTERNATIONAL MARKETS 05 SWOT ANALYSIS 06 SELECTED FINANCIAL DATA / FINANCIAL STATEMENTS 07 OPERATING AND FINANCIAL LEVERAGE 11 FINANCIAL RATIOS / GRAPHS 2012 12 FORECASTING 16 RATIO ANALYSIS 2014 / FINANCE SUMMARY 17 COMPETITOR 18 ----------------------------------------------------------------------------------------------------------------------
Premium Balance sheet Financial ratios Financial ratio
Alexandria higher Institute of Engineering and Technology Engineering Economy (EM 431) ADIDAS SWOT and PESTEL Analysis Name Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek Submitted by: Section 1 1 1 2 2 3 3 3 No. 13 21 29 31 38 63 65 74 Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam Submitted to: Dr. Islam Nazier Page 1 of 19 Table of Contents 1.0 Introduction ..............
Premium Adidas
area in too many different aspects. The club is facing a decline in the number of membership applicants relative to the competing clubs in the same area. A survey that done by the researchers on the members of the clubs of the same area shows some weakness in the chestnut ridge country club which may cause the declination such as the management‚ food prices‚ the quality of tennis courts‚ as I will explain later. Trying to keep or increase the number of applicants some marketing and managerial steps
Premium Golf course Golf Country club
INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler‚ Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s‚ Adidas drove the world’s athletic shoe market with its product originality. During that time‚ Adidas grew exponentially from a small‚ German‚ family-owned business into a multi-billion dollar‚ global sporting goods enterprise. Building its brand on “passion for sport‚” Adidas prides itself on an unrelenting work ethic‚ its strong international
Premium Adidas FIFA FIFA World Cup
customers online. For example‚ Nike Golf is a fully integrated part of Nike.com. Like the in-store experience‚ Nike Golf is a one-stop destination for all things golf. Nike has created a narrative around its golf products the same way it did in its store layout. Nike isn’t selling you a pair of golf spikes—it’s selling you Nike Golf. Adidas Golf‚ on the other hand‚ has its own separate website‚ which is co-branded with TaylorMade and Ashworth‚ two other golf brands it owns. What I find most interesting
Premium Adidas Brand
boom‚ giving upstart competitors an almost completely open field to develop the business. Fortunately‚ the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line. In 1996‚ Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick “Tiger” Woods for a
Premium Balance sheet Nike, Inc. Generally Accepted Accounting Principles
business strategy. It is a normal practice that when we conduct business strategy‚ the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. How we tackle the strength and weakness are by conducting study on the opportunities and threats seen surrounding. SWOT is an acronym that stands for Strength‚ Weakness‚ Opportunity and Threats. A SWOT analysis is an organized list of a business’s greatest strengths‚ weaknesses‚ opportunities‚ and threats
Premium Strategic management SWOT analysis Management
------------------------------------------------- ------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and
Premium Adidas