MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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United States of America Land of Opportunity? United States of America is known as the land of opportunity for many immigrants who dare to dream of a better life. Since the beginning of American history‚ United States has focused more about equal opportunity than any other country. There are many people who strongly believe that once they come to the United States it is almost guaranteed to find success. For example‚ my relatives in Korea always ask my parents how much my family has earned so far
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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Image Ten [Opportunity Statue] In chapter ten of Habitudes‚ Dr. Tim Elmore talks about how we have to manage our time and manage the opportunities that come our way. We only have “86‚400 seconds each day to use or abuse.” Elmore talked about the statue called Opportunity. He has hair on the front of his face‚ but he is bald in the back. This illustrates how we have to grab the opportunities when they are coming at us because once they pass there is nothing left to grab on to. Elmore mentioned
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Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries‚ as well as they have acquired over 31‚000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat‚ they are aligned around a global strategy called the ‘Plan to Win’‚ they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully
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MySpace Opportunities Founders’ experience Chris DeWolfe and Tom Anderson were able to recognize the opportunity for MySpace due to their previous experience in the expanding Internet market. They both grasped a firm understanding of the Internet advertising market while working together for almost three years on projects that both failed and succeeded. After working at first for Xdrive‚ an Internet data-storage company that fell victim to the dot-com bubble burst‚ DeWolfe and Anderson learned a
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Discuss the opportunity cost of getting your MBA. What steps and economic factors must a student make when choosing between getting a degree and taking another route in life? Feel free to include aspects from your own decision to pursue your MBA. When considering to starting an MBA program‚ there are many questions that you have to ask yourself. Can I afford the program? Will it help me to become more marketable in the job industry? Will I have time to dedicate into completing coursework?
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America is one of greatest country in the world because of the endless opportunities that Americans have. The America that I believe in is a country that gives its people the rights of freedom along with other rights. Other rights could be the freedom of speech or the right to bear arms. America also gives people opportunities like jobs and education. America gives endless amounts of rights that make the country so great. For example‚ liberty is one of the greatest rights that America has. This gives
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