San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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United State Beer Industry 1) The United States brewing companies has become more concentrated over the last two decades due to declining beer consumption from direct substitutes such as wine or spirits‚ also increased advertising has proven a disadvantage for smaller breweries‚ and also technology of canning and distributing of beer has increased advertising expenditures and most smaller breweries cannot manage to reap economies of scale. 2) A) Risk of entry for the US beer industry
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MOUNTAIN MAN BREWING CASE WRITE-UP Problem Statement: Mountain Man Brewing (MMB) has been successful with only one beer‚ Mountain Man Lager‚ but consumption has decreased. The decrease in sales for this beer has caused a decrease in profits‚ since it is their only product. Mountain Man needs to consider a change in their positioning strategy to increase sales and profits to keep the business successful. Alternative #1: Create‚ promote and sell Mountain Man Lager Light Pros: It gives
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The weakness of will is defined as a lack of self-control or the state of acting against one’s better judgment. Philosophers have debated for years about the philosophical puzzle surrounding the concept of the weakness of will. At the heart of the philosophical puzzle is the dichotomy between acknowledging the best course of action to take‚ yet deciding to complete an action rated below this initial plan. The lack of consistency between these two actions is the behavior that has puzzled philosophers
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CHAPTER I BACKGROUND OF THE PROJECT Introduction Shoes have the hardest job of any apparel. They travel between your weight and the ground. Shoes are often taken for granted‚ people only noticed their shoes when it’s all worn up‚ dirty‚ and needed to be replaced. Taking care of your shoes is not just about making your shoes look good‚ which would be reason enough to take care of them. It’s also about preserving and adding to the life of your shoes. Whether you spend a lot on your shoes‚ or don’t
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STRENGTH Many people have different qualities‚ but many people can argue what is the “best quality” you can have. Personally strength to me‚ is what everyone needs to get through life okay. You don’t realize how much strength you do have till you stop crying in that moment‚ and realize how strong you are and how little this problem can be. Strength to me is the state of being strong; the ability to maintain a moral position. The ability to take pain us not the only definition or example of how
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2: Summarising and critiquing two practice theories In this assignment each student will summarize and critique two of the theories that have been presented. Most commonly‚ this will involve a comparison of the ‘strengths-based’ and ‘eco-systems’ approaches‚ but not necessarily (after consultation with your seminar leader‚ other theory traditions might be selected). The exercise will be undertaken with respect to case scenarios that represent key examples of contemporary social work practice. This
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Although the Articles were weak‚ there was a purpose to it. The reason for a weak government was to avoid a strong national government that would try to take an away individual rights. The government was granted the power to declare war and make peace‚ make treaties and establish a postal system. Although this was more power than the states had before‚ it wasn’t enough to keep the states in check. It was denied‚ along with the executive branch‚ raising taxes‚ stopping states from printing their own
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My Strengths 4/10/13 My strengths include communication‚ input‚ competition‚ learner‚ and woo. I believe that these traits identify my personality and style. I have had jobs in different industries‚ held positions at various levels in companies‚ managed employees‚ and have owned my own business. My strengths have served me well throughout my lifetime both professionally and personally. The strength I gravitate towards the most would be communication. Although I am still working on being confident
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Table of Contents What is the current situation? 2 What has made MMBC successful & distinguishes it? 2 What enabled MMBC to create such a strong brand? 3 What has caused MMBC’s decline in spite of its strong brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point
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