1． What are the four product growth strategies according to the Ansoff matrix? Critically evaluate each of them with an appropriate example of each. Answer1: (1) Product strategies for growth: a useful way of looking at growth opportunities is offered by the Ansoff Matrix as it is a practical framework for thinking about how growth can be achieved through product strategy. It comprises four general approaches to sales growth: market penetration/expansion‚ product development‚ market development
Premium Marketing Market penetration Markets
FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
Premium Unilever Kraft Foods Marketing
Eigenvectors and eigenvalues of a matrix The eigenvectors of a square matrix are the non-zero vectors which‚ after being multiplied by the matrix‚ remain proportional to the original vector‚ i.e. any vector that satisfies the equation: where is the matrix in question‚ is the eigenvector and is the associated eigenvalue. As will become clear later on‚ eigenvectors are not unique in the sense that any eigenvector can be multiplied by a constant to form another eigenvector. For each
Premium Linear algebra Matrices Multiplication
Chapter 2 The Structure of the Advertising Industry: Advertisers‚ Agencies‚ and Support Organizations © 2006 Thomson/South-Western Trends Affecting the Advertising and Promotion Industry 1. The “Undoing” of Agency Consolidation and Globalization 2. Media Proliferation and Consolidation 3. Media Clutter and Fragmentation 4. Consumer Control: Blogs and TiVos © 2006 Thomson/South-Western Ch 2: The industry 2 The Worldwide Advertising Industry U.S expenditures: • >$250 billion Global
Premium Advertising
In 1999‚ box office sales sky rocketed when the film The Matrix ’ was released. Filled with jaw dropping special effects and innovative kung-fu‚ the first film of The Matrix ’ trilogy was a must see for just about every teenage boy in the United States and many other countries as well. But it isn ’t just explosions and fighting that made this film special. The plot is one that leaves the viewer pondering and dreaming about the film for days after watching it. It involves almost the entire human
Premium The Matrix The Matrix Reloaded
ANSOFF’S MATRIX Product and Growth Matrix Ansoff’s Matrix • Developed by Igor Ansoff • Explains different growth strategies for a company via existing products and new products‚ and in existing markets and new markets • Used after having the SWOT Analysis • Suggests for possible strategies: Market Penetration‚ Market Development‚ Product Development and Diversification Existing Products New Products Established Market Market Penetration Product Development New
Premium Marketing Strategic management Markets
BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
Premium Marketing Stock market Strategic management
The most obvious similarity between the movie The Matrix‚ the cave analogy of Plato‚ and Descartes’ Meditation‚ is that all of these works doubt the reality of the world around us and call into question the validity of our sense perceptions. “Let us suppose‚” says Descartes‚ “that we are dreaming‚ and that all these particulars – namely‚ the opening of the eyes‚ the motion of the head‚ the forth-putting of the hands – are merely illusions” (Descartes‚ 1641‚ Meditations on First Philosophy). Likewise
Premium Virtual reality Mind The Matrix
3. The Ansoff Matrix Ansoff (1957) designed a framework called Ansoff Matrix. This strategy helps identifying corporate growth opportunities‚ also analysing companies based on market‚ product with possible growth opportunities which can be established by merging current and new products. Ansoff identifies four generic growth strategies‚ these are: 1. Market Penetration – tool used to increase organisations share in the market with its current product line. 2. Market development
Premium Marketing Markets Market penetration
Challenges and Strategies of Matrix Organizations: Top-Level and Mid-Level Managers’ Perspectives Thomas Sy‚ College of Business Administration‚ California State University‚ Long Beach; Laura Sue D’Annunzio‚ A.T. Kearney Inc. U sing surveys‚ inter- views‚ and workshops with 294 toplevel and mid-level managers from seven major multinational corporations in six industries‚ we identified the top five contemporary challenges of the matrix organizational form: (1) misaligned goals
Premium Management Organizational structure