8 Baskin Robbins Marketing Report Current Market Situation As a food item‚ Ice Cream is one of those treats which has never went out of fashion and is still enjoyed globally. Baskin Robbins stands among the ice cream companies that is renowned globally. The journey of Baskin Robbins began in the year 1945 in California through a Snowbird store. This was followed by the opening of a Burton’s store. Years later in 1953‚ when both the founders Burton Baskin and Irvine Robbins joined
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Case #1: Robin Hood by Joseph Lampel (New York University) 1) Background – Robin Hood is the head of an organization that was created to steal from the rich and give to the poor. He has several Merrymen to assist him and the organization has grown rapidly with a lot of new recruits. Robin Hood and his organization have their biggest threat in the High Sheriff of Nottingham destroying their group. 2) Model used in analysis – I would say the need for improved Strategic Management and determining
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Whether or not the legend of Robin Hood actually lived is not important; the fact is Robin Hood is so beloved and that shows that people of that time and now need hero’s like him to defend the poor. Robin Hood was no ordinary legend. Robin may have committed an abundance of crimes but all the crimes were committed for a good reason. Robin Hood was not very fortunate so Robin and his band of Merry Men stole from the rich and gave the money to the people who needed it more. In the eyes of others he
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Robin Hood 1. What is Robin Hood’s strategic Vision? Robin Hood’s strategic vision is to put an end to the Sheriff of Nottingham and his administration. The Merrymen wish to stop the Sheriff from taking from the poor to provide for the rich. 2. What is Robin Hood’s current mission? Robin’s mission is to successfully revolt against the Sheriff and his administration. He and his Merrymen rob from the rich to pay the poor. Revenge is its mission. 3. Size-up Robin Hood’s present situation
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In the Robin Hood case‚ we can easily apply the principles of a business organization. Robin was the CEO of the Merrymen. He made all important decisions and a few lieutenants serve in roles that have been delegated such as information gathering‚ discipline‚ finances and provisioning. These make up the top management in the organization. There are several issues Robin Hood needs to consider. First‚ Robin Hood needs to make sure his own personal grievances against the Sheriff do not cloud his vision
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ROBIN HOOD INTRODUCTION TO THE TOPIC A person who comes up with the certain idea to run the business or one who make efforts to gain the profit to the company is the CEO (Chief Executive Officer). Here‚ Robin Hood plays a role of a CEO. CEO is not the only person who runs the organisation but‚ there are members get hired who supports to achieve the goals and objectives or vision and mission of the organisation. In this scenario Robin Hood had four main persons who were supporting him by
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Robin Hood 1. What is Robin Hood’s strategic Vision? Robin Hood’s basic strategic vision is to eradicate the Sheriff of Nottingham and his organization because the Sheriff’s taxes were too high. The strategic vision must be expanded to what will happen to Robin Hood and the Merrymen when the Sheriff has been eliminated. For instance‚ what will become of the band? Will they continue to serve a purpose after the Sheriff and his men are gone? The strategic vision should speak to what Robin Hood
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Robin Hood has multiple issues to deal with in order for his movement to remain a growing concern. The most immediate problem is that the band is heavy in headcount and has very limited resources to sustain the current band’s size. Travelers are beginning to circumvent the normal pathways and taking alternate routes through the forest to avoid seizure of their goods‚ causing a decline in the band’s revenue intake. These‚ along with other changes in the external environment are making the band’s
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g Management Cases Agenda Case Presentation Steps to Case Preparation Presentation Requirements Report Requirements Robin Hood Robin Hood: Organizational Profile Og f Brief History First year of Revolt: built a large body of men with grievances; made a disciplined fighting force; housed in Sherwood Forest Robin ruled supreme; had lieutenants to whom he delegated functions Fame spread; the band grew p ; g As the band grew‚ discipline slackened
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ice cream parlors founded in Glendale‚ California by Burton Baskin and Irvine Robbins‚ ice cream enthusiast brothers-in-law‚ whose passion inspired what is now the world’s largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month—has grown to more than 1‚000 in its flavor library. "We sell fun‚ not ice cream." Today‚ Baskin-Robbins is the world’s largest chain of ice cream specialty
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