Assignment: EC180 Assignment Analysis of Smoothies THEO FRANKLINOS SMOOTHIES Introduction This review is based on an economic analysis of the ‘Smoothie’ product market. Smoothies are chilled beverages made of pureed fresh fruit or vegetables often mixed with ice cream‚ yoghurt or milk. There is no main recipe for a Smoothie and the different manufacturers produce differentiated products with respect to the ingredients and texture of the drink. They may also add sugar and vitamins
Premium Supply and demand Price elasticity of demand Marketing
Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
Premium Brand Marketing Advertising
The benefit of Green smoothies Green smoothies have many health benefits‚ and can include spinach‚ lettuce‚ kale‚ and collard greens really‚ any leafy green veggie your palate can handle‚ and enjoy. Bananas‚ apples‚ pears‚ and mango are great companions in these beverages. Green smoothies can help you have a healthy basic diet and life. “Drinking a green smoothie is the best thing you can do to lose weight. I weighed 147 pounds when I added smoothies to my diet. I lost 40 pounds in just a few months
Premium Nutrition Obesity Health
CASE STUDIES Innocent case study Strategies for building brand loyalty Reference Code: CSCM0132 Publication Date: August 2007 DATAMONITOR VIEW CATALYST Innocent is the leading smoothie maker in the UK‚ selling around a million fruit smoothies a week. The company has grown fast due to its successful marketing and brand positioning‚ which focuses on conveying product quality and personal connections to drive consumer loyalty to the brand. SUMMARY • Consumers have responded warmly
Premium Brand
Business plan Business name and address: Boost Smoothies Bar 56 Sulivan Road Market‚ Fulham‚ London Proprietor’s name and address: MR. Wilson 34 oval street‚ Fulham‚ London Business form (Sole trader/partnership/limited company) Sole proprietorship Contents Business activity: 1 Aims and Mission Statement 2 Objectives: 2 Market size and growth: 3 Market trends of UK soft drink and smoothies industry 3 Competitor’s analysis 4 Our business strategy for competitive advantage 4 The external factors 5
Premium Marketing Management Strategic management
Brand chosen: Microsoft "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." Bill Gates‚ Chairman INTERNAL FACTORS: Clarity: 9 I would give high marks to Microsoft on clarity because it’s very clear about what brand stands
Premium Customer Microsoft Bill Gates
Entfin II: Case Analysis – Innocent Drinks (9-805-031) Case Analysis: Innocent Drinks Entfin II: Case Analysis – Innocent Drinks (9-805-031) TABLE OF CONTENTS Table of contents ............................................................................................................. II 1 2 3 4 Background information about Innocent Drinks .....................................................1 Background information about the beverage industry ................................
Premium Marketing Juice Strategic management
innocent smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard‚ Jon and Adam‚ the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world‚ they are currently operating in 15 European
Premium Brand Coca-Cola Juice
gives me much delight to be able to tell you than in two short weeks of having two or three green smoothies each day‚ I have been able to reduce the analgesic almost completely and the excruciating pain after walking has disappeared! I cannot thank you enough‚ and have already begun to spread this good news. Yvonne‚ Australia I have to say your challenge was an answer to my prayers! Green smoothies are an unbelievable way to get the fibre my body needs naturally and easily. Even my kids are drinking
Premium Henry David Thoreau Recipe All That You Can't Leave Behind
Emily Eudall CB1256019 Assignment Task 7.8 Macro-Environment Assessment of Innocent Drinks Contents: 1. Introduction 1.1 Innocent Drinks – Company Overview 2. Macro Audit of Innocent Drinks 3. The Economic Impact – What can Innocent Drinks do to minimise this impact? 4. What could happen to Innocent Drinks if it did nothing about this economic issue? 5. Conclusion 6. Reference 7. Bibliography 1. Introduction The purpose of this report is to analyse the Macro-Environment of an organisation
Premium Economics