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    Brand Quiz

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    baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition  Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in

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    Brand Awareness

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    Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region

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    Brand Profile

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    The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will

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    Brand Advertising

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    Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns

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    Strength and Weakness

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    It’s a strange thing when this comes across my mind because usually we don’t look for this in our personality although I’m sure of their existence. Strength and weakness‚ two contradicts that we usually dig for in others‚ but what about us? I really haven’t tried to determine these in me but I’m sure that I have them both. First‚ my points of strength. I know that I’m an intelligent person because I achieved almost everything comes in my way. I’m a confident human. I’m a quick learner so I don’t

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    The Adidas Brand

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    Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin – pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The

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    Tensile Strength

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    devulcanized rubber into a virgin tire compound for material cost- reduction ; •To study the impact of devulcanized rubber utilization on tire compound performance ; •Mooney viscosity •Curing characterizations •Tensile properties ( Tensile strength‚ Elongation at break) •Hardness •Hysteresis (heat build up) •Cut and chip (% of mass loss) 20 12 Objectives 120 Mooney Viscosity Devulcanization Valve Feeder CO2 Cylinder 50 rpm 200 C Syringe Pump Thermocouples

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    Lays Brand

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    was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than

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    Strength Analysis

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    Writing Assignment #1 – Strengths Analysis Throughout my life‚ I have faced with many challenges. From those challenges‚ I have come to learn that life is testing and forcing me to build more positive characteristics to become stronger each day. Hence‚ I can be ready to deal with more obstacles in my future career as an international tax accountant. According to The Clifton Strengths Finder assessment‚ my three strengths are “responsible”‚ which I demonstrated when I worked as a resident assistant

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    Strengths in Writing

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    My strengths in writing are being able to pick my own topic to write about. When I have prior knowledge of a topic‚ writing becomes easier for me. When I know what I’m talking about and am interested in what I’m talking about‚ I tend to write more. Writing poems is a good example. When writing poems‚ everything just flows together for me. They don’t have to rhyme‚ or even make sense for that matter. Poems could also be metaphors. They are your own experiences‚ ideas‚ or emotions characterized by

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