On Burberry… The brand‚ the business & luxury branding #1: Brand Identity PART 1: BURBERRY’S BACKGROUND Brand Heritage Thomas Burberry was an 21 year old apprentice to the country drape when he decided to open his own store. Burberry was thus founded in 1856‚ in Basingstoke‚ Hampshire‚ England. Business thrived and by 1870 Burberry became known for it’s outdoorwear. In 1879‚ Thomas Burberry invented gabardine – a breathable fabric made using an innovative process whereby the yarn was waterproofed
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BURBERRY Introduction Rose Marie Bravo‚ CEO for Burberry from 1997 until now (2003). Changed company from “heavily reliant on licensing and distribution ”(1997) to “leading luxury brand”(2003) Revenue increase: £225 million in 2000 almost £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry‚ who opened a draper’s shop and soon invented gabardine‚ a waterproof and
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BUSINESS & FINANCE Strategic Development at Burberry Student Name: Madhumalesh Prakash Student ID: A4036664 Submission Date: 4th November‚ 2011 Intake: MBA Batch 8A Module Name: Strategic Planning Module Code: SP Assignment Title: Longitudinal Strategic Development Study Word Count: 4044 Table of Contents 1. Recent past to the present: 3 1.1. Introduction 3 1.2. Business 3 1.3. Leadership and culture at Burberry 4 1.4. Strategies deployed 4 2. The Strategic Position
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Burberry is the first dog I ever had when I got it it was the most best day in my life. I was driving to foothill for my brothers football game‚ it was so cold that my fingers were going to fall off. When we got there my brother started warming up and there was this enormous park right next to it where I always would go when my brother would be doing football. My sister and I hung out at the park‚ after a little while though we stopped and we sat down on the chairs my dad had set down on the grass
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....pg. 4 Strengths and Weaknesses of using financial ratio analysis..........................................pg. 5 Reference List ...............................................................................................................pg. 9 Appendix 1 (Financial Ratio Calculations)......................................................... ...........pg. 10 Executive summary Established in 1856‚ Burberry Group Plc ‚ hereinafter referred to as ’Burberry’‚ is a holding
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Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s
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Overview Burberry is a luxury brand founded in Basingstoke‚ Hampshire‚ in 1856 by Thomas Burberry as a family business. In 2002‚ Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City. Growth Profile The Burberry brand is offered in North America‚ Europe‚ Asia Pacific‚ and South America. In 2006‚ Burberry had sales of $1292.3 million
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has. Statistics show that the the social grade and income of an individual effects the size of the house they live in‚ and typically the higher social grades and incomes will have a larger property (appendices D and E). The young professionals that Burberry targets tend to own
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Animesh Kumar Submitted To: Dev Sir supply chain management | Burberry | supply chain management | Burberry | Burberry Supply Chain Burberry’s Supply Chain involves a complex network of retailers‚ distributors‚ transporters‚ storage facilities and suppliers that participate in the sale‚ delivery and production of the brand’s unique‚ luxury product. Instead of shipping merchandise from the central warehouse‚ Burberry delivers product from factories directly to consumers‚ thanks to a
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Burberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. RENATA GECAN MILEK 19.11.2012 Professional MBA Business Core 2012-2014 Competitive Analysis and Strategy Business Core Class 3 1. Introduction The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector‚ trends‚
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