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    Exam 1 Lecture Review Research Methods II‚ Spring 2010 The first exam in this course will be on Tuesday‚ February 16th‚ and will cover Leary Chapters 2‚ 8‚ 9‚ and 10. It will include material from both the lectures and the text; items will be drawn roughly equally from the two sources. Please note that you are responsible for ALL material in these readings‚ whether it was covered in lecture or not (hint: don’t ignore the little “side boxes”). The exam will include a variety of question formats

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    PSY 210 LECTURE TEST BANK EXPERIMENTAL PSYCHOLOGY AND SCIENTIFIC METHOD 1. The word science comes from the Latin scientia‚ which means a. discovery. c. law. b. knowledge. d. truth. 2. The modern connotation of science includes a. commonsense psychology. b. the content of science. c. the process of science. d. both the content and process of science. 3. Systematic data gathering‚ noting relationships‚ and offering explanations are central to a. commonsense psychology. c. the content of science. b

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    Definition of Research Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact‚ research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry especially through search for new facts in any branch of knowledge.” Define Business Research Business research is the

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    Sociologists use many different designs and methods to study society and social behavior. Most sociological research involves ethnography ‚ or “field work” designed to depict the characteristics of a population as fully as possible. Three popular social research designs (models) are Cross‐sectional ‚ in which scientists study a number of individuals of different ages who have the same trait or characteristic of interest at a single time Longitudinal ‚ in which scientists study the same

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    hypotheses or answer the research questions posed” (p. 140). b. Experimental and ex post facto research designs In an experimental research design‚ the research attempts to control and or manipulate the variables in the study. It is most appropriate when the wish is to discover whether certain variables produce effects in other

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    number of people remembering words at the start of the list‚ but unlike previous research findings‚ the last words of the list were not remembered significantly more than the middle in either test. The results indicate that there were certain extraneous variables that were not controlled. The serial position effect is defined as “The tendency for items at the beginning and end of a list to be remembered better in immediate free recall than those in the middle.” (Glazner and Cunitz 1966; Postman and

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    weakness of conducting research into conformity in a laboratory (2 + 2 marks) -Lab experiment has good control. The effects of extraneous variables are reduced and the test can be easily repeated for example in Zimbardo’s studies everybody did the same task therefore it reduced extraneous variables; these are things that influence the relationship between the variables that an experimenter is examining. . A weakness of conformity in a lab experiment is the ethics. People are often deceived about

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    Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population‚ population growth‚ income‚ and other important demographic information for the defined geographical area. The research company will be performing: marketing research market research a restaurant location study basic research What is the difference between marketing research and market

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    the first one is problem 56 located on page 437 and the second one is problem 10 located on page 444 of our Elementary and Intermediate Algebra textbook. During this process I will incorporate the four math vocabulary words required‚ which are extraneous‚ proportion‚ cross multiply‚ and extreme-means which will be in bold. Problem number 56 located on page 437 states and asks the following about bear population. “To estimate the size of the bear population on the Keweenaw Peninsula‚ conservationist

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    demonstrating that one variable causes another to change – that it has an effect on another‚ for example to demonstrate that alcohol causes reaction times to slow down. In psychology we talk about these variables as the independent (IV) and dependent variables (DV). IV = Variable the experimenter manipulates (i.e. changes) – assumed to have a direct effect on the dependent variable DV = Variable the experimenter measures Extraneous variables- these are all variables‚ which are not the

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