strong rate of growth from the current financial position that eHarmony is in. The growth objective for eHarmony is to grow steadily to about 3% per year through the end of 2016. In fact‚ revenue has slowed from 70% in 2006 to suddenly only 10% by 2008. eHarmony is a privately held company‚ so unlike Match.com‚ which is publicly owned they do not have to release any public financial statements. However‚ it is estimated that eHarmony earned about $250 million in revenue last year and has about 13
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Daniel Penetar Professor Cummings MGT 509: Business Policy 28 June 2015 E-Harmony Case Should dating be primarily a search or an experience (as defined in Economic terms)? What are the pros and cons of each? Dating has been one of the most ever changing forms of communication in the past fifty years. In the past it was commonly for most woman to marry around the age of 22! While times have dramatically changed‚ so has the dating industry. The introduction of the Internet in the early 1990s brought
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(if there are too many people on the other side‚ it may be hard to search through the noise to find an actual match—not to mention that there can be liars‚ frauds‚ and other undesirable people on the other side of the network). To examine the attractiveness of the industry structure‚ a five forces analysis will offer us insight. First‚ we can consider buyers’ power. In this case buyers (prospective daters) do have some power in that there are a plethora of other options online (from Match to free
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February 16‚ 2012 SWOT analysis/Competitive advantage In 2007 eHarmony was faced with four options concerning the future of the company; defending their superior position‚ opening up the site to casual daters‚ starting a new business venture‚ or geographic expansion. In order to understand what made them successful‚ a SWOT was conducted to analyze both the internal and external environments. Strengths Everyone has seen an eHarmony commercial on television and most can tell you what kind of service
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a large overseas market‚ which is an advantage over eHarmony. In 2006‚ Match launched Chemistry to compete on a better level with eHarmony‚ because the fact that Match focuses on short to medium-term relationships makes it harder for them to become a serious competitor to eHarmony. Match realized that consumers who were looking for serious relationships were more likely to pay for memberships. A major distinction between Chemistry and eHarmony
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eHarmony Memo Given the October 2007 conditions‚ it is imperative that eHarmony expands their membership to those interested in medium-term relationships. Its unique matching algorithm‚ central to its integrated system‚ represents significant differentiation among the competition. Welcoming members who are not specifically marriage-oriented can‚ in fact‚ strengthen its position of “serious” relationships within the personals industry. In addition‚ it is a key moment in the industry history‚ and
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eHarmony If you are single and looking for long-term love‚ eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities‚ eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10‚000 couples in marriage in its short history and‚ during 2008‚ had more than seven million registered users. Background In 2000‚ eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years
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Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT
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Why profiled on Startup Review eHarmony established a new category within an online market that many considered to be dominated by two well-established Internet brands in Match.com and Yahoo. eHarmony was launched in August 2000 with $3M in funding and grew into a rumored $100M+ revenue‚ highly profitable company in less than 5 years (note: revenue currently estimated at $165M per year). By the time Sequoia Capital and TCV invested $110M into the company in November 2004‚ it was rumored that almost
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together who eventually want to be married or at least have a long-term‚ committed relationship. Their company ’s founder‚ Dr. Neil Clark Warren‚ is an older‚ distinguished gentleman‚ whose focus is to put people together‚ and keep them together. eHarmony ’s member count is at about five and a half million‚ with more than 9000 marriages that they can confirm. Their clients tend to be college-educated‚ many with some secondary education. From a psychographic standpoint these are people who are looking
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