light alloys for transport applications‚ foodstuff packaging‚ functional electronic components and the more exotic ones such as titanium and advanced ceramic used in space exploration‚ artificial kidney‚ body implants‚ superconductor and engineered structural composites. Materials engineering is developing and improving the characteristics of those materials‚ understanding the behavior of those materials‚ and also improving the properties‚ strengths‚ toughness‚ hardness‚ optical‚ corrosion resistance
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Introduction The Pulp industry is a promising industry with profit margins as high as 31%. Pulp is a commodity product which is frequently traded. Demand for pulp is expected to increase world over in the coming years. Key Environmental‚ structural‚ competitive and market forces affecting Pulp industry (See Exhibit 1) The pulp industry has been marked by a flat growth over the past few years. Though‚ it is expected to pick up with demand increasing in the emerging economies such as China. The
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Gendered Societal Expectations of Appearance and Their Effects Upon the Individual It has long been generally accepted that we as humans are influenced greatly by the things that surround our everyday lives. These things can include friends‚ family‚ co-workers‚ the media and even society as a whole. The society in which people live can play a huge role in how they view themselves and how they view others. Over the years researchers have come up with many theories as to how and why society has
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WINTER 2014 V O L . 5 5 N O. 2 Strategic Decisions for Multisided Platforms By Andrei Hagiu Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 55225 S T R AT E G Y Strategic Decisions for Multisided Platforms Multisided platforms such as eBay and Facebook create value by enabling interactions between two or more customer groups. But building and managing a winning platform isn’t
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Topic 4: Segmentation‚ Targeting & Positioning LEARNING OUTCOMES: Upon completing this topic students should be able to: a) To examine the specific nature of segmentation‚ targeting and positioning. b) Demonstrate an understanding of the inter-related processes of segmentation‚ targeting and positioning c) Relate STP theory to real life marketing situations ************************************************************************************ RECOMMENDED READING: Cavallaro‚ M.‚ (2008)
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organization in terms of PESTEL * identify key drivers in this macro environment and use these key drivers to construct alternative scenarios with regard to environmental change * use porter’s five forces analysis in order to define the attractiveness of industries and sectors and to identify their potential for change * identify successful strategic groups‚ valuable market segments and attractive ‘blue oceans’ within industries * use these various concepts and techniques in order
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April 30‚ 2012 To Lie or Not to Lie? The Online Dating Question As one generation passes to the next‚ the way singles find partners changes‚ now it is changing from traditional dating to online dating. Online dating has become increasingly widespread and tends to be the future trend. People are more likely to use dating websites than traditional dating‚ because they can meet numerous people in a straightforward way. Parents start worrying about their children’s future partners on dating websites
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based on an understanding of industry structures and the way they change. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porters model supports analysis of the driving forces in an industry. Based on the information
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37(2)‚ 99–117. Kirmani‚ A.‚ & Shiv‚ B. (1998). Effects of source congruity on brand attitudes and beliefs: The moderating role of issue-relevant elaboration. Journal of Consumer Psychology‚ 7(1)‚ 25–47. Lau‚ P.‚ Cheung‚ M.‚ & Ransdell‚ L. (2008). A structural equation model of the relationship between body perception and self-esteem: Global physical self-concept as the mediator L‘Etang‚ J. (2006). Public relations and sport in promotional culture. Public Relations Review‚ 32‚ 386–394. Low‚ G. S.‚ & Lamb
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Employer Branding and its Effect on Organizational Attractiveness via the World Wide Web: Results of quantitative and qualitative studies combined Paper presented at the 4th International e-HRM Conference “Innovation‚ Creativity and e-HRM” 28-29 March 2012‚ Nottingham Trent University‚ UK Tanya Bondarouk1 University of Twente School of Management and Governance Department of Operations‚ Organization and Human Resources 7500 AE Enschede‚ The Netherlands Email: t.bondarouk@utwente.nl Huub
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