GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ..........................
Premium Apple Inc.
Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
Premium Brand Nike, Inc. Brand management
Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
Premium Apple Inc. Steve Jobs
Drew Galloway October 8th 2014 BMGT 1101 Apple Inc. Apple is an extraordinary company. The company was founded by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne on April 1st 1976. The whole purpose of Apple was‚ to develop and sell personal computers. It has come a long way from a small owned business into a multinational corporation. After the death of Steve Jobs the company had to hire a new CEO‚ Tim Cook. Tim Cook was the complete opposite of Steve Jobs. Steve Jobs was very loud and unpredictable
Premium Steve Jobs Apple Inc. Steve Wozniak
1976–80: Founding and incorporation The Apple I‚ Apple’s first product‚ was sold as an assembled circuit board and lacked basic features such as a keyboard‚ monitor‚ and case. The owner of this unit added a keyboard and a wooden case. Apple was established on April 1‚ 1976‚ by Steve Jobs‚ Steve Wozniak and Ronald Wayne[1] to sell the Apple I personal computer kit‚ a computer single handedly designed by Wozniak. The kits were hand-built by Wozniak[24][25] and first shown to the public
Premium Apple Inc.
Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some key issues of Apple’s innovation. It begins with analyzing the key features of Apple Inc by Porter’s five forces and Kay’s distinctive capabilities. Then‚ the evaluations of the CEO Steve Jobs as the strategic leader and explanations of Apple’s strategic innovation are involved. The final section is our recommendations to Apple. Features
Premium Steve Jobs Innovation Strategic management
Compare top rated laptops. . Dalrymple‚ Jim(2005): ¡V MacWorld news article Elkin‚ T Frazier‚ Mya (2006). The Bigger Apple. Advertising Age‚ 77(7)‚ 4‚40. Retrieved from ABI/INFORM Global database. Freedman‚ D‚ and Vohr‚ J. (1998). Apple Computer‚ Inc. Leonard N. Stern School of Business. Retrieved November 4‚ 2006. Fried‚ I. (2006). Celebrating Three Decades of Apple. CNET news online. Grossman‚ L ¡§iPod Battery FAQ¡¨. < http://ipodbatteryfaq.com/ >‚ Retrieved on 2006-11-26. ¡§Apple released the
Premium Apple Inc.
References: Heracleous‚ L. and Papachroni‚ A‚ 2009‚ Strategic Leadership and Innovations at Apple Inc‚ Warwick Business School. Porter‚ Michel E.(2004)‚ Competitive Strategy‚ Boston‚ Freepress Porter‚ Michel E.(2004)‚ Competitive Advantage‚ Boston‚ Freepress Moore‚ J.I.‚ (2001)‚ Writers on Strategy and Strategic Management‚ theory and practice at enterprise
Premium Apple Inc. Strategic management
Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer‚ it has no keyboard and no power supply but it was sold by 50 units in San Francisco Bay for $666. In 1978‚ it has 100 dealers
Premium Apple Inc. Steve Jobs
Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral‚ offered a cutting-edge‚ tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors‚ enabled ease of use‚ had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic
Premium Apple Inc. Macintosh Steve Jobs