ABSTRACT ExxonMobil Corporation‚ one of the biggest Petroleum and Petro-Chemical companies in the world. They achieve superior results in regards to operations and financially. They also adhere to business conduct in a higher standard. In this assignment‚ we will discuss two things. First we will see how the macro-environment has influenced its marketing decision-making. Secondly‚ we will see how the marketing mix used by the strategists helps to gain competitive advantage over its competitors
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Exxon Mobil Corp. v. Allapattah Services‚ Inc. 545 U.S. 546 (2005) Facts of the Case: In 1991 about 10‚000 Exxon dealers sued Exxon Corporation in federal court‚ alleging that the corporation had engaged in an extensive scheme to overcharge them for fuel. A jury found in favor of the plaintiffs‚ but the District Court judge certified the case for review on the question of supplemental jurisdiction. Some of the multiple plaintiffs in the case had claims that did not meet the minimum amount necessary
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United Technologies Corporation‚ or UTC‚ produces unique advanced technology products and provides service to the global aerospace and building systems industries. This Dow Jones company produces a broad range of technologically advanced products like aircraft engines‚ helicopters‚ HVAC (heating‚ ventilation‚ and air conditioning systems)‚ fuel cells‚ elevators and escalators‚ fire and security advancements‚ building systems‚ and industrial products. UTC is also a large military contractor; producing
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Case 3: China‚ India‚ and Wal-Mart: Issues of Price‚ Quality‚ and Sourcing Introduction: Wal-Mart was the largest retailer in the United States and the largest corporation in the world because of the crusade‚ which meant all US products on the shelves by its creator‚ Sam Walton (Weiss‚ 2009‚ pp.471). However‚ after he died in 1992‚ crusade evaporated‚ instead of US products‚ 98% of all of shelves throughout Wal-Mart (Weiss‚ 2009‚ pp.471) are manufactured in China‚ Vietnam‚ South Korea‚ Taiwan and
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Case 1: McDonnell Douglas Corp. v Green‚ the Supreme Court holds that a charging party can prove unlawful discrimination indirectly by showing‚ for example‚ in a hiring case that: (1) the charging party is a member of a Title VII protected group; (2) he or she applied and was qualified for the position sought; (3) the job was not offered to him or her; and (4) the employer continued to seek applicants with similar qualifications. If the plaintiff can prove these four elements‚ the employer must
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Capital One Financial Corp: Setting and Shaping Strategy Strategy Capital One Financial Corp’s strategy is to develop and market products and services to satisfy the demands of a competitive and ever-changing marketplace by utilizing information technology for mass customization which will deliver the right product to the right customer at the right time and at the right price. Such a strategy requires the employment of talented people and a flexible culture promoting innovation to help
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I. Company’s reputation at stake. With increasing negative media exposure resulting from Great west Company’s claims against Witherspoon’s estate‚ management has to take some corrective actions to overcome the crisis and to save the company’s reputation in the market. Following filing the lawsuit against Witherspoon‚ the company is losing its customer base and is continuously being targeted by the media. A. Background Facts 1. After Ms. Witherspoon’s car broke down‚ she tried crossing the
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Financial Analysis: Hershey Corp. & Tootsie Roll Industries Financial Analysis: Hershey Corp. & Tootsie Roll Industries Hershey and Tootsie Roll are both companies in the confection industry. We compared both companies for the years 2004‚ 2005‚ and 2006 against each other and against the industry averages in order to make a decision about which company we would choose to invest in. The comparisons we used to make our decision were ratios for liquidity‚ solvency‚ and profitability. As a result
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want‚ a freedom that is seldom given to anyone outside the United States? Did you realize that there is a program right here on PennState’s campus that contributes to such freedoms? This program is called the ROTC‚ short for Reserve Officer Training Corps. b. Thesis: The many programs within the Penn State ROTC program offers much to anyone entering‚ while granting us Americans the freedom we sometimes take for granted. c. Main Points: The Penn State ROTC program serves many purposes that not only
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Escalon Medical Corp. (ESMC) - Financial and Strategic SWOT Analysis Review Reference Code: GDME309FSA Publication Date: MAR 2013 Phone Revenue Fax Net Profit Website Employees Exchange Industry Company Overview Escalon Medical Corp. (Escalon) conducts the development‚ manufacturing‚ marketing and distribution of medical devices and pharmaceuticals in the fields of ophthalmology‚ diabetes‚ hematology and vascular access. The company operates through three business
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