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    Southwest Case Study

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    Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to

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    Marketing Plan of Thy

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    new Turkish Government announced‚ it would not be subsidization for THY The State Privatization Administration launched a public share offering Trust of financial markets without the need for government guarantees 2.2 Economical factor Ticket prices have risen because of the increasing

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    Space Travel

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    allow us to decipher the molecular structure of viruses. Thus‚ they may help us create powerful new drugs‚ perhaps overcoming critical diseases‚ even AIDS. Furthermore‚ they state that the space station‚ which represents the first truly international endeavor on a great scale‚ will promote cooperation and understanding between nations and will help eliminate future wars.Taking a broader view‚ there is no doubt that exploration of new lands and conquests of new frontiers have always been creative forces

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    Ryanair Case Study

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    the major airport hubs and new entrants to the market would only have little success as they would be given none or off-peak slot allocations at the airports • So-called grandfather rights at certain airports. • For instance in Heathrow Airport in London‚ British Airways can still control a slot although the flight number for this slot has been terminated and is therefore technically vacant. • This is rarely a problem for LFA ́s though‚ as they rarely use these large hubs such as Heathrow‚ London

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    General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value

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    Spirit Airlines Case

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    prices. The first six months of 2009‚ passenger revenue decreased 18% but non-ticket revenue increased 26%. Since Spirit was redefined as a budget airline in 2006‚ they have reduced their cost structure to one of the lowest in the United States‚ while unbundling their service from its base fare to charging separately for seat selection and baggage. By using these efforts‚ Spirit was able to cut their ticket prices 40% and increase profit. Spirit also became the first airline to charge

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    Bangladesh Biman

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    Introduction Biman Bangladesh Airlines created in February 1972 using vintage aircraft‚ Biman enjoyed an internal monopoly in Bangladesh aviation industry until 1996. In the decades following its founding ‚ the airline expended both its fleet and its horizon (at its peak Biman operated flights to 29 international destinations as far away as New York. John F. Kennedy International Airport ( New York City) in the west and Tokyo. Narita in east‚ but suffered heavily owing to mass corruption and frequent

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    7s Airasia

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    of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries‚ the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and awareness. 2.2 Strategy In

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    The model is set up on a simple network structure consisting of three airports‚ A‚ B and H‚ served by two competing airlines‚ marked by 1 and 2‚ Fig. 1. Although‚ there are a large number of airlines in the market‚ looking at the individual route between airport-pair markets‚ the number of competitors is significantly smaller. Other than monopoly routes‚ the reminder routes are predominantly served by just two airlines because of economic attractiveness of that route‚ (Burghouwt and de Wit‚ 2015)

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    Ob Air Asia

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    Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly"‚ AirAsia became the first successful low cost and ticket-less airline in the Southeast Asian region. People can experience the flight with affordable price and it does not consider as an expensive choice of transportation‚ rather one of the economically justified ways of traveling to domestic and international

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