MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative
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Singapore business environment with PEST analysis Political – Singapore has friendly environment for business. The government makes several organizations to encourage business. The regulation structure of Singapore has Ministry of Trade and Industry (MIT). That makes Singapore become global city of enterprise and innovation. The aim of MIT is making economic growth with creating job opportunities. It can give broad directions for the economy. Their tasks are making economy growth‚ trade expanding
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the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic
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| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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Store environment componants 1. Introduction: store environment as a research topic first known at 1973 by Kotler‚ who first release the expression “Atmospherics” and defined it as "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his purchase probability ”(Kotler‚ 1973.p.50). Researchers and marketers over the period of almost 60 years exert an impressive effort to elaborate store environment’s criteria‚ they have attempted to increase
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Technological Environment means forces that create new technologies‚ creating new product and market opportunities (81) Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; (d) change the ways in which goods and services are marketed; or (e) change the profile of customers’ needs and wants. A technology offered by telephone carriers that allows for the rapid transfer
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I. INTERNAL ENVIRONMENT: ORGANIZATIONAL ANALYSIS Corporate Structure. Mercedes-Benz corporate structure is representing eleven different departments‚ with an average of four core practice areas in each. Let’s start the discussion of the corporate structure by considering Corporate Communications Department. This department works on cultivating a positive news-media image and manages internal communications to retails. . Whenever Mercedes-Benz owners are in need of answers on their questions
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