Justify your answer with reason. Answer: There are generally 4 types of consumer products. They are : 1. Convenience Product A relatively inexpensive item that merits little shopping effort‚ such as things that can be bought in supermarket. 2. Shopping Product A product that requires comparison shopping‚ because it is usually more expensive and found in fewer stores such as refrigerators‚ washing machines‚ etc. 3. Specialty Product A product not purchased on a regular basis and consumers do extensive research before purchasing these items
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coherent marketing mix for a new product or service Introduction In this assignment‚ I am going to describe and explain how Apple uses the marketing mix for one of its latest product‚ a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product‚ price‚ place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have
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Product Product is a good or service that meets the requirements of market and segment. It can be tangible and intangible. There are three different types of products which are Shoe‚ Apparel and Accessories.. Plus‚ Puma continue to focus on the expansion of existing business categories while remaining true to our 3 labeling segments: under the Sports Performance pillar (orange label)‚ they accommodate Teamsport‚ Running‚ Training/Fitness‚ Sailing/Outdoor and Golf. Motorsport‚ Lifestyle and Fundamentals
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Title : MAKE NEW FRIEND Order : Topical Order General Purpose : To inform Specific Purpose : To inform my audience about how to make new friends. Central Idea : Knowing the right steps on how to make new friend can help us to get many new friend. INTRODUCTION I. My father is a retired teacher. II. I have the privilege of staying in many different places. III. Changing schools‚ homes towns and‚ cities was a part of my growing up years. IV. I have many friends
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NEW PRODUCT DEVELOPMENT PROPOSAL An assignment in Marketing Management Submitted to Prof. Semila Fernandes BY Avik Chattopadhyay 13020841 Jerin George 13020841078 Neha Venkateshan 13020841 Priyanka Manchanda 13020841097 Srushti Shah 13020841107 Suraj Garg 13020841116 SECTION B BATCH OF 2013-2015 TABLE OF CONTENTS 1. Introduction to the product and company mechanism
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401 Marketing Lecturer: Mr. Dylan Swart Submission Date: 24-05-2013 Student Name: Ahmadeyya Omar Student ID: 862441 Executive Summary: Table of Content: Introduction: "Qantas
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New Product Development Processes -1ZZ32 Assignment 1 (19 February 2013) Develop two novel ideas for new smart‐phone applications (i.e. can be for I‐Phone‚ or Android based devices or in general for all smart‐phone types). Please try to be creative as much as possible while elaborating on this. Try to differentiate your new products (applications) from the existing applications on the IT‐telecom market. For each application please answer & discuss the
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THE MARKETING MIX IS AN OLD TOOL. NEW TENDENCIES AND THEORIES WORK BETTER NOWADAYS Many firms use a variety of methods to make strategic marketing decisions in order to grow‚ compete‚ be first-positioned or just high-positioned‚ or to maintain themselves in the market. But there is one method‚ which is very applied by companies to make relevant decisions. It is usually called the marketing mix of the four P’s. A variety of testimonies and opinions to show that the four P’s‚ according to my opinion
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What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers
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The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept
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