Subject: Marketing assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product
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MARKETING MANAGEMENT Assignment A Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. 2 . Explain the various factors influencing a company’s marketing strategy with the help of suitable examples. 3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data. 4 . What do you
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pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. Advantages of CRM Using CRM‚ a business can: · Provide better customer service · Increase customer revenues · Discover new customers · Cross sell/Up Sell products more effectively · Help sales
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An article published on 18 May 2012 on Financial Time‚ ‘Facebook shares already a marketing incentive’‚ was talking about one Hong Kong-based brokerage company –‘8 Securities’ making use of the hype surrounding of Facebook’s initial public offering‚ to create values to customers. It also described how this promising company expanded its brand awareness with zero-sum of advertising investment by giving out US$200 of Facebook shares to customers who opened an account with them. In Innotribe Start-up
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A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTS MARKETING STRATEGY Mission HP’s business is defined as the entire world’s leader and innovator in providing top of the line electronics‚ such as digital cameras and printers‚ as well as providing the top I.T. services any company has to offer. HP continually makes advances in their products to stay the leader in each of the 8 industries and sub-industries it competes in. HP ensures the highest level of service
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PRODUCT Product line of Swatch’s watches was divided into five differences category which is Swatch Original‚ Swatch Irony‚ Swatch Skin‚ Swatch Beat and Swatch Bijoux. First of all‚ for Swatch Original‚ the watches was made up by plastics and also known by the world first plastic watches. Second‚ for Swatch Irony was made up by all metals shell case. Swatch Skin was the world thinnest plastic watches and it’s divided into two types which are Original Skin‚ which known as the thinner version of Swatch
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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ASSIGNMENT SPECIFICATIONS FOR MARKETING PLAN ASSIGNMENT Dr. M. Wayne Alexander Marketing 310 Principles of Marketing Date MARKETING PLAN ASSIGNMENT CHOOSE AN ORGANIZATION Retail organizations include Kmart‚ Wal-Mart‚ Target‚ Marshall Fields‚ Gap‚ sun Mart‚ etc. Wholesale organizations include SuperValu. Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health‚ Prairie Public Television‚ and United
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APPENDIX A: ASSIGNMENT COVER SHEET ASSIGNMENT COVER SHEET Surname Nagooroo First Name/s Christopher Student Number 125730 Subject Marketing Management Assignment Number 2 Tutor’s Name Nobuhle Kamurai Examination Venue Johannesburg Date Submitted 10 June 2014 Submission (√) First Submission .resubmission √ Postal Address P.O.Box 1909 Sunninghill Johannesburg 2157 E-Mail Christopher_nagooroo@symantec.com Contact Numbers
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Mode of study: Internal Tuition pattern summary: This unit does not have a fieldwork component. Credit Value: 25.0 Pre-‐requisite units: 9807 (﴾v.0)﴿ Marketing Research 200 or any previous version Co-‐requisite units: Nil Anti-‐requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator:
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