Marketing and product objectives Þ Team Octoberfest¡¦s marketing intent is to attract as many college students to College Night as possible. We want to want to offer a diverse amount of students a place to gather and make new friendships. Also a place to promote art awareness to society. Þ Current Market: Our current market is a large group of college students from all over Boston. These students typically tend to be underclassmen at their respected undergraduate institutions. Þ New Markets:
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gMarketing-process of moving goods and services to customers Marketing activities-product development‚ research‚ communication‚ distribution‚ pricing and service Need – Want – Demand- need is essential (food‚ shelter) want is not (car‚ laptop) demand is desire to have Exchange-a trade of values between two parties Marketing System- network that permits interaction between buyers and sellers Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological
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401 Marketing Lecturer: Mr. Dylan Swart Submission Date: 24-05-2013 Student Name: Ahmadeyya Omar Student ID: 862441 Executive Summary: Table of Content: Introduction: "Qantas
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Justify your answer with reason. Answer: There are generally 4 types of consumer products. They are : 1. Convenience Product A relatively inexpensive item that merits little shopping effort‚ such as things that can be bought in supermarket. 2. Shopping Product A product that requires comparison shopping‚ because it is usually more expensive and found in fewer stores such as refrigerators‚ washing machines‚ etc. 3. Specialty Product A product not purchased on a regular basis and consumers do extensive research before purchasing these items
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American Association of Marketing‚ could be “a name‚ term‚ symbol‚ design or a combination of them intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. After 1922 when the initial product “vegemite” was invented and had to be positioned at the Australian Market through different kinds of commercials for television‚ radio‚ contests‚ a new challenge appeared for the Kraft Foods Inc. Company. Although the product was very popular in
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assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. We have set a reasonable price for the product so that all kinds
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Introduction With an average of 15-26°C temperature‚ Baguio is the best escape from the sweltering heat of a tropical country like the Philippines. Because of this‚ the American soldiers used the city as their retreat spot when the country was under its rule. This explains the traces of American roots in many of Baguio’s landmarks. Tucked in the mountain ranges of Cordillera‚ it is locally known as the “Summer Capital” and is a favorite destination especially among families. However‚ there is more
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The marketing environment consists of the following; Actors – macroenvironment; suppliers‚ distributors‚ customers‚ competitors. Forces – Microenvironment; Economic‚ political‚ technological‚ social – PEST Introduction Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment
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Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
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Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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