Strategic Analysis Bobby Leach‚ Trish McManus‚ & Anita Williams November 2012 Dallas Baptist University Table of Contents Executive summary 4 Future Environmental Turbulence 5 Marketing Turbulence 6 Future Innovation Turbulence 11 Organizational Assessment 15 Marketing Aggressiveness 15 Innovation Aggressiveness 18 Technology Applications 21 Product Life Cycle 22 CEO Attributes 23 Management 25 Culture 28 Organizational Structure 30 Decision Systems 32 Strategic Capacity
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feasibility of Frito-Lay‚ Inc. launching a new product‚ Sun Chips™ Multigrain Snacks. Dr. Dwight R. Riskey‚ Vice President of Marketing Research and New Business at Frito-Lay‚ Inc. had to decide and present‚ together with the product management‚ the future for Sun Chips™ Multigrain Snacks. The chip had been in test-market for 10 months in the Minneapolis-St. Paul‚ Minnesota‚ metropolitan area and appeared to be extremely favorable according to consumer response. The presentation to the Frito Lay‚ Inc
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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Summary： Frito-Lay‚ Inc. is a division of PepsiCo‚ Inc.‚ a New York-based diversified consumer goods and services firm. PepsiCo‚ Inc. includes Pizza Hut‚ Inc.‚ Taco Bell Corporation‚ Pepsi-Cola Company‚ Kentucky Fried Chicken‚ and PepsiCo foods international. PepsiCo‚ Inc. recorded net income of $ 1.077 billion on net sales of $ 17.8 billion in 1990. Frito-Lay‚ Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960‚ the Frito Company and the H.W. Lay Company merged
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Frito-Lay‚ Inc 1987-1992 Background: In December of 1986‚ Willard Korn‚ former CEO of Frito-Lay‚ Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees. A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide
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Once they came up with a way to keep them fresh and from breaking up‚ they were able to put them into mass production 1920‘s. Frito Lay was created in 1938 by Herman Lay. Frito Lay is one of the leading potato chip companies in the United States for many years. They continue to post recording breaking numbers in all of their brands. One of their enduring brands is the Lays potato chips. These potato chips can be found in many different flavors. The currently are barbecue‚ sour cream and onion
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Case Recap Frito-Lay Inc. leads the world in manufacturing and marketing of snacks. More than eight different kinds of Frito-lay snacks chips brands are found among the top 10 best-selling snacks in the U.S Supermarkets. Frito-lay’s well-known brands are: lay’s Doritos‚ Tostitos‚ Ruffles potato chips‚ Fritos corn chips‚ Santitas tortilla chips‚ Sun chips Multigrain snacks and Cheetos cheese-flavored snacks among others. Frito-Lay operates as an independent division of the PepsiCo Inc. Its operations
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Frito Lay Question 1 How does the mix of Frito- Lay’s inventory differ from those at a machine or cabinet shop? Since generally the Frito Company is primarily centered on focused facility much of its earnings and savings go into capitol equipment. Frito Lays keeps its inventory in MRO‚ as opposed to the normal cabinet shop where it does not need the MRO. Normally and most of the time Cabinet and machine shops store high inventories in the category of raw materials‚ work in progress and in their final
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Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
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class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚ Fritos‚ Doritos‚ Tostitos‚ Cheetos‚ Rold Gold‚ Funyuns Accounts for 13% of sales in U.S. snack-food industry
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