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    Case Study: Fitbit Inc.

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    Fitbit Inc. was founded by James Park and Eric Friedman in 2007. The duo‚ realized that sensors and wireless technology had advanced to a point where they could bring remarkable experiences to fitness and health. This realization led to the conception of a wearable device with activity trackers and wireless-enabled technology that can measure various data and track activities related to health and fitness such as heart rate‚ quality of sleep‚ steps walked‚ steps climbed etc. Fitbit Inc. is devoted

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    Struktura Inc Case Study

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    27‚ 1981 to develop a solar source of energy in the Philippines and yet after 7 years‚ it was to be terminated at the end of the year unless they could have a local group who will deal with the project commercially. III. POINT OF VIEW As for the case‚ the proponents view point will be coming from Mr. Antonio Co‚ since he is on top of the situated problem given. Mr. Co still is the overall in charge of the situation despite the fact that he appointed Bingo Dimalata to do the legwork for him and

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    Craft Marine Case Summary

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    competitor? Justify. One of Craft Marine’s competitors is Genmar Holdings. Genmar had sales estimated at 1.2 billion dollars. It was estimated that Craft’s Marine’s two main competitors spent 0.53% and 0.4% respectively. Calculation: 2001 Sales ($120.5 million) x expected increase in Sales (1.15%) = 2002 expected Sales (*$138‚575‚000) **x competitors % of sales (7%) = 2002 advertising budget (**$ 970‚025*) Spend $764‚485 using the objective task method Craft

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    Mattel, Inc.: Case Study

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    Week 3 IRAC method Aug 18‚ 2014 Week 3 IRAC method Mattel‚ Inc. v. MGA Entertainment‚ Inc. Case No. 11-56357 (9th Cir. Jan. 24‚ 2013) United States Court of Appeals for the Ninth Circuit Facts This was a litigation case between Mattel‚ Inc.‚ the maker of Barbie dolls‚ and MGA Entertainment‚ Inc.‚ the maker of Bratz dolls‚ Mattel stated claims for copyright infringement and misappropriation of trade secrets‚ and MGA stated its own counterclaim misappropriation of trade secrets. The idea

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    Nike Inc. Case Study

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    Nike‚ Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson‚ Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th‚ 2012 Introduction Low-cost‚ time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management‚ often abbreviated in the business world as OM‚ is defined as “...the set of activities that creates value in the form of goods

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    Revlon Inc Case Study

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    1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women‚ health-conscious women (skin care)‚ and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value

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    Case Study: Avion, Inc.

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    supply chain are most closely involved with the situation in this case? What is the responsibility of each part in order to maintain a smooth flow of material? It is no doubt that the ultimate problem rising in the case is miscommunication. Communication is utmost vital for both parties – purchasers and suppliers- to interact effectively‚ hence‚ to conduct business smoothly. On the other hand‚ it is also a lack of competency of Avion‚ Inc.’s procurement managers as they were unaware of such obvious

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    Structura, Inc. Case Study

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    Case # 3: Structura‚ Inc.   Background of the Case  On February 27‚ 1981‚ the Federal Republic of Germany and the Republic of the Philippines entered into a contract to develop applications of solar energy in the Philippines. The project was called the Philippine-German Solar Energy Project (PGSEP). It was funded by the German companies with a counterpart fund from the Philippines Office of Energy Affairs (Non-Conventional Resources Division). Philippine National Oil Company (PNOC) was the

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    Motorola Inc Case Study

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    Motorola Inc. Facts: Motorola was founded in 1928 and was well known for its radios and other electrical andelectronic products. They were one of a few American companies that marketed a wide range of electronic products. They created a new division called Application Specific Integrated Circuit(ASIC)‚ which was a new and dynamic market with unique requirements. This was changing the way Motorola delivered its products to its customers. This caused them to look at designing an effective management

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    Apple Inc. Case Study

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    Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements: April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak‚ two college dropouts‚ began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978‚ the product Apple II was released‚ and Apple Inc. became a powerful

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