MKT 300 Exam 1 Study Guide Modules 1-3 Module 1: Marketing‚ Marketing Mix definitions Concept of Exchange Demographics vs. Psychographics Marketing Concept Marketing Management Philosophies Market Orientation Module 2: Marketing Environment Social Changes Competition Consumers Porter’s Five Forces STP Bases of Segmentation Targeting Strategies Positioning Perceptual Maps Repositioning Weber’s Law Strategic Market Plan Elements SWOT analysis BCG Matrix Market Strategy Focus Competitive Advantage
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CHAPTER 1: EXPLORING THE TAX ENVIRONMENT DISCUSSION PROBLEMS 1) CUSTER COUNTRY IS CONSIDERING RAISING REVENUES BY IMPOSING A $25 FEE ON COUPLES WHO OBTAIN A MARRIAGE LICENSE WITHIN THE JURISDICTION. DOES THIS FEE MEET THE DEFINITION OF A TRANSACTION-BASED TAX? NO‚ IT MORE CLOSELY RESEMBLES A FEE FOR A GOVERNMENT SERVICE. THE PAYMENT ENTITLES THE PAYER TO A SPECIFIC BENEFIT (THE RIGHT TO MARRY UNDER THE LAW). 2) A LOCAL GOVERNMENT RECENTLY IMPOSED A NEW 2 PERCENT TAX ON THE GROSS RECEIPTS
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Chapter 5 Strategies in Action 1) Long-term objectives represent the results expected from pursuing certain strategies. 2) Objectives provide direction and allow for organizational synergy. 3) Strategic objectives include those associated with growth in revenues‚ growth in earnings‚ higher dividends‚ larger profit margins‚ and improved cash flow. 4) Strategic objectives include larger market share‚ quicker on-time delivery than rivals‚ shorter design-to-market times than rivals‚ lower
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Chapter 27 – Tradition and Change in East Asia The Ming Dynasty 1368-1644 Restored traditional Chinese rule Hongwu was founder Tried to drive out any Mongol influence Used mandarins to travel through the empire to make sure policy was being followed o Also used eunuchs who were loyal to the gov’t because they couldn’t have families The Emperor Yongle used the navy to expand and show China’s power Kept powerful army to keep out invaders in the early years o Mongol armies
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study guide‚ chapter 1 1. Which is more problematic: acknowledging differences in groups or assigning a hierarchy to different groups? Assigning a hierarchy to different groups is more problematic. For example if our society were to simply note that different groups are different‚ without an overt or implied status hierarchy‚ the issues of inequality would not be as important as they are today 2. Are race and ethnicity the only types of inequality in the US today? diversity in US today is not
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Study Guide—this is only a study guide to assist in preparing for the first test. Make sure you are ready to answer questions like those that appear in guide much more in-dept. Be prepared to define‚ describe and discuss each of the following terms/concepts. Be prepared to answer questions on current events relating to chapters one through three discussed during class time. Chapter One What is politics? The activities associated with the governance of a country or other area‚ especially
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Chapter 3- Sections 1-4 I. The Indo – Europeans A. Indo-Europeans Migrate 1. The Indo-Europeans were a group of nomadic people who came from the steppes – dry grasslands that stretched north of the Caucasus 2. They herded sheep‚ cattle and goats and tamed horses 3. The modern languages of Europe‚ Southwest Asia‚ South Asia; English Spanish‚ Persian and Hindi all trace their origins back to different forms of the original Indo-European language 4. The Indo-Europeans began to migrate outward
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Cell Biology Study Guide- Exam 1_______________________________________________ EXAMPLES OF MULTIPLE CHOICE/ TRUE AND FALSE QUESTIONS 1. Which of the following about the Cell Theory is FALSE? a) All cells come from preexisting cells through division b) All organisms consist of one or more cells c) The cell is the basic unit of structure for all organisms d) All cells must contain organelles e) None of the above 2. A student in a cellular biology laboratory is faced with the task of detecting
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CHAPTER 10 PRICE-SEARCHER MARKETS WITH LOW ENTRY BARRIERS QUESTIONS 1 THROUGH 10 ARE A SUGGESTED CHAPTER QUIZ. 1. In a competitive price-searcher market‚ the firms will a. be able to choose their price‚ and the entry barriers into the market will be low. b. be able to choose their price‚ and the entry barriers into the market will be high. c. have to accept the market price for their product‚ and the entry barriers into the market will be low. d. have to accept the market price for their
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PGS 394‚ STUDY GUIDE 1 For each film and literature entry‚ study: - Author - Author note - Synopsis* - Symptoms* - Symptoms most closely match which disorder - Illustrates what category(ies) of common media misrepresentations (when applicable) - Accurate reps - Misreps *We will cover all above items except synopsis and symptoms in lecture. You will want to note a short synopsis and a brief listing of symptoms when you read the stories and view the films. Week 1 Major categories
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