Bachelor of Business Studies (Singapore) Marketing Management (MK2002S) STUDY GUIDE BBS22 FT Singapore Copyright December 2014 1 Author: Dr Ajit K Prasad This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced‚ in whole or in part without permission from University College Dublin. Module Coordinator: Dr Ajit K Prasad Email: ajit.prasad@kaplan.com 2 TABLE OF CONTENTS
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Chapter 15: Designing and Managing Value Networks and Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy‚ take title to‚ and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants Answer: e Page: 468 Level of difficulty: Easy 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________
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Strategic Planning It is the process of developing and maintaining a strategic fit between the organization’s goal and capabilities and its changing marketing opportunities. Steps in Strategic Planning Defining a Market-Oriented Mission Mission Statement A statement of the organization’s purpose-what it wants to accomplish in the larger environment. Market-oriented mission statement Defines the business in terms of satisfying basic customer needs. Companywide Strategic Planning
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Home assignment-kotler-12th edition- 2nd chapter CHAPTER 2 : DEVELOPING MARKETING STRATEGIES AND PLANS MARKETING DEBATE—What Good Is a Mission Statement? Take a position: Mission statements are critical to a successful marketing organization versus mission statements rarely provide useful marketing value. MY OPINION:Pro: A well-crafted corporate mission statement reflects the values of the firm as they relate to the community at large‚ its stakeholders‚ its employees‚ and its customers. Once the
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Study outline schema question in preparation for final Exam MBA 531 1. What is marketing? Discuss the components of marketing? Marketing is the managerial function responsible for identifying and anticipating and satisfying customer requirements profitably. It is a multi-disciplinary subject. The best way to gauge its scope is to know the components of it. There are four components of Marketing: The offer The market‚ The system and The forces. The offer: An offer is the outcome of marketing
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Question 1 In a resting state‚ the axon is polarized‚ with mostly positively charged ions outside and negatively charged ions inside. Question 2 In the brain‚ learning occurs as experience strengthens certain connections in cell work groups called neural networks. Question 3 When the effect of one factor (such as environment) depends on another (such as heredity)‚ we say there is a(n) ________ between the two factors. interaction Question 4 Chromosomes are composed of a coiled
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insurance. We are then going to do a comparison of car insurance prices on the car you think you will be driving vs. the car of your dreams. 1. Go to the following web site: http://www.allstate.com/auto-insurance/bumper-to-bumper.aspx 2. Listen to the introduction‚ enter your zip code and select start. (if necessary you can change your language to Spanish) 3. Listen to each segment- after he has finished the segment slide the bars to where needed to indicate the car you plan to
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Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business
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Test 1 Review Questions Chapter 2 59-61: 1-6‚ 8-9‚ 13-14‚ 17-19‚ 24-25a‚ 29-30‚ 35-42 63: 1-7‚ 12 Pg. 59-60 1. How does quantitative information differ from qualitative information? Quantitative is numerical and Qualitative is descriptive. 2. What is a hypothesis? An explanation that is based on prior scientific research or observations and that can be tested. 3. a. What is a model in the scientific sense? A pattern‚ plan‚ representation‚ or description designed to show the structure
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MARKETING DEL SIGLO XXI El siglo XXI trae consigo 3 acontecimientos importantes como son la globalización‚ adelantos tecnológicos y desregulación. Dichos acontecimientos evocan un sinfín de oportunidades. El marketing se ocupa de identificar y satisfacer las necesidades las necesidades humanas y sociales‚ es decir‚ satisfacer las necesidades de manera rentable. TAREAS de MARKETING Tres etapas por las que podría pasar la práctica del marketing: Marketing emprendedor: Casi todas las empresas
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