1. This is a social position that is acquired at birth or taken on involuntarily later in life. A) role B) status C) ascribed status D) achieved status 2. This is a social position taken on voluntarily or acquired through effort. A) role B) status C) ascribed status D) achieved status 3. These are enduring patterns of expectations for how basic social needs will be addressed. A) group B) organization C) institution D) society 4. These often have a hierarchical division of labor. A) group B)
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MKT Test 3 Chapter 13 Service- Characteristics of a service (Figure 13.1): 1. 4. 2. 5. 3. 6. Marketing challenges of services (Table 13.1)- How search‚ experience and credence qualities affect customer evaluation of service quality- Dimensions of service quality (Table 13.2)- Managing delivery of exceptional service quality (p. 432)- Nonprofit marketing- Nonprofit marketing objectives- Chapter 14 Brand- Brand name- Brand mark- Trademark-
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Chapter 2 The nature of strategic planning Strategic planning is the managerial process of creating and maintaining a fit between the organization’s objective and recourses and the evolving market opportunities. The goal of strategic planning is long-run profitability and growth. Strategic business units=subsidiary. Eg. Coca Cola (parent company) and Zico. Strategic alternatives There are 3 most common strategic alternatives: 1. Ansoff’s opportunity matrix- matches product with markets
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Chapter 12 section1 and 2 Quiz True/False Indicate whether the statement is true or false. ____ 1. Social Darwinists justified expanding American power overseas by suggesting that nations competed with each other‚ and only the strongest would survive. ____ 2. Latin American delegates to the Pan-American conference in Washington‚ D.C.‚ agreed to a customs union with the United States. ____ 3. The Rough Riders were a cavalry unit commanded by Theodore Roosevelt. Multiple Choice
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Exam #1 Study Guide – MKTG 436.01 – Spring 2013 – Exam Date March 12th 2013 This is not intended as a 100% comprehensive study guide. This study guide does not include material from the guest speakers’ content‚ nor does it include material from the textbook cases or the articles in the lecture slides. The exam is 70 multiple choice questions. * What is the best definition of retailing? * Retailing encompasses the business activities involved in selling goods and services to consumers
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bookfiesta4u.com Chapter 1 Defining Marketing for the st Century 21 by PowerPoint by Milton M. Pressley University of New Orleans 1-2 www.bookfiesta4u.com Kotler on Marketing The future is not ahead of us. It has already happened. Unfortunately‚ it is unequally distributed among companies‚ industries and nations. 1-3 www.bookfiesta4u.com Chapter Objectives In this chapter we will address the following questions: What is the new economy like? What are the tasks of marketing? What are the
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d. micro e. macro Answer c Diff 2 Type MC Page Reference 31 Skill General Concept 2) Value delivery process can be divided into three phases‚ out of which choosing the value implies _______‚ which is the essence of strategic marketing a. segmentation‚ developing‚ and delivering b. segmentation‚ targeting‚ and positioning c. targeting‚ positioning‚ and communicating d. targeting‚ positioning‚ and delivering e. researching‚ developing‚ and delivering Answer b Diff 2 Type MC Page Reference 32 Skill
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Helm Principles of Marketing Midterm Exam Study Guide Principles of Marketing: Midterm Exam Study Guide Test format: The test will be multiple choice‚ short answer‚ plus a media planning exercise. The study guide is what I want you to know. The test will cover a sampling of that information so that we can get done on time. Thus‚ not everything on the study guide will necessarily be on your version of the test. But‚ items NOT on the study guide will not be on the test. No symbols – indicates
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Major Tasks of Marketing Management The popular image of the marketer is that he is a professional whose job is to create and maintain demand for something. Unfortunately‚ this is too limited a view of the range of marketing challenges he faces. Depending upon the type of demand‚ the different marketing tasks can be classified into eight types: 1. Negative Demand: |Definition |A state in which all or most of the important segments of the potential market dislike the
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Chapter 2 The Brain and Behavior Chapter Preview • This chapter will cover the following domains: • The nervous system • Neurons • Structures of the brain and their functions • Brain damage‚ plasticity‚ and repair • Genetics and behavior • As with chapter 1‚ this presentation will serve as a study guide‚ highlighting the most important concepts which you should study for your midterm by reading your textbook in depth Nervous System: Characteristics • The nervous system is a massive electrochemical
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