Exam Study Guide: Chapter 2 Strategic Management and the Entrepreneur 1) The strategic management process: Topic: Introduction 2) A small business’s "aggregation of factors that sets it apart from its competitors" is its: Topic: Building a Competitive Advantage 3) How is the strategic planning process for small companies different from that for large Page Ref: 41 Topic: Building a Competitive Advantage 4) ________ focuses everyone’s attention and efforts on the same target market
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Study Guide MSc Programmes 2011 - 2012 Rotterdam School of Management‚ Erasmus University * Indicates new course code for 2011-2012 academic year Preface Rotterdam School of Management‚ Erasmus University offers a large portfolio of MSc programmes. In this study guide you will find course information for the following programmes: MSc in: Business Administration‚ specialisation Accounting & Control Business Information Management Chinese Economy & Business Entrepreneurship & New Business
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Chapter 5 Strategies in Action 1) Long-term objectives represent the results expected from pursuing certain strategies. 2) Objectives provide direction and allow for organizational synergy. 3) Strategic objectives include those associated with growth in revenues‚ growth in earnings‚ higher dividends‚ larger profit margins‚ and improved cash flow. 4) Strategic objectives include larger market share‚ quicker on-time delivery than rivals‚ shorter design-to-market times than rivals‚ lower
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MKTG 390‚ Exam 3 1. Marketers often mislead consumers by misrepresenting marketing research findings in ads and sales presentations. What are six ways in which they do this? (1). Incomplete or misleading reporting of survey or product testing results; (2).Reporting only the percentage of survey respondents answering in a given way (for example‚ “55% of those surveyed said....”) but not the absolute numbers or the sample size; (3). Misleading specification of the competitors tested in reported
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List of questions for exam 1 (Chapter 1) 1. Discuss the relationship between "efficiency" and "effectiveness" and identify real organizations you think are‚ or are not‚ efficient and/or effective. Organizations are Efficient when managers minimize the amount of resources or time needed to produce a given output of goods or services. Organizations are effective when managers choose appropriate goals and then achieve them. When a company is both efficient and effective‚ they can produce a product
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Chapter 11-Advertising‚ Integrated Marketing Communications‚ and the Changing Media Landscape 1. Integrated Marketing Communications (IMC) and the New Media Integrated Marketing Communications: Approach designed to deliver one consistent message to buyers across an organization’s promotions. TV‚ Radio‚ magazines‚ Internet‚ Phones Mobil Marketing: Marketing Media that is available in different places such as cell phones or on forms of transportation * Magazines‚ newspapers and televisions
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EXAM 4 Study Guide SOC 2010 Chapters 10‚ 11‚ 12 CHAPTER 10 Health and Medicine Epidemiology Fertility Fecundity Morbidity Incident Rate Prevalence Rate Acute Illness Mortality Infant Mortality Sick Role (know the parts that Parsons identified) Medicalization The Center for Disease Control reported that the overall life expectancy‚ not accounting for race or gender‚ reached a record high of __________ in 2008. The crude birth rate in the United States
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Chapter 2 Objectives LO 2-1 Explain the role of vision‚ mission‚ and values in the strategic management A vision captures an organization’s aspirations. An effective vision inspires members of the organization A mission statement describes what an organization actually does- what its business is- and why it does it. Values define the ethical standards and norms that should govern the behavior of individuals within the firm LO 2-2 Describe and evaluate the role of strategic intent in achieving
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Marketing - Is the process of building profitable customer relationships by creating value for customers and capturing value in return - Satisfying customer needs 2 GOALS OF MARKETING • To attract new customers by promising superior value • To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1.1. Needs‚ Wants‚ and Demands 1.1.1. NEEDS – states of felt deprivation. 1.1.2. WANTS – the form human
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Man 3025 Study Guide EXAM 2 Chapters 5-7 CHAPTER 5: UNDERSTANDING GROUPS AND TEAMS Vocabulary: goal accomplishment‚ personal identity‚ affiliation‚ emotional support‚ orientation‚ confrontation‚ differentiation‚ collaboration‚ virtual team‚ additive tasks‚ conjunctive tasks‚ disjunctive tasks‚ process losses‚ social density‚ assigned roles‚ emergent roles‚ work roles‚ maintenance roles‚ blocking roles‚ role episode‚ focal person‚ role readiness‚ intersender role conflict‚ person-role conflict
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