Advertising Study Guide Chapter 11 and 14 Sources of Media Planning 3 Categories (mkt‚ creative‚ media) Advertisers must target their media Advertisers must target the season Advertisers must target their message Marketing Mix Variables Sales Date By territory By season Distribution (i.e. Retail Stock Competitive Promotions Price Media Information Media demographics Media Circulation Media Costs Media Characteristics (i.e. Quality‚ Credibility‚ Intimacy‚ Intrusiveness) Creative
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LWC1 STUDY PLAN Before beginning this study plan‚ it is critical that you have access to both textbooks and the SKillSoft Library. All WGU assessments are created using these textbooks‚ so they will be your primary resources as you move through this work. When you work through this student plan‚ type in your answers to the questions below and create a study guide using the key terms from each section. You may also consider using the key terms to create flash cards that can be used as you prepare
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Neurophysiology Study Guide 1. Define "equilibrium potential". Why is the resting potential closer to the potassium equilibrium potential (EK+) than the sodium potential (ENa+)? The equilibrium potential is the point at which the force exerted on an ion by electrostatic and concentration gradient forces are balanced‚ and there is no net movement of that ion. The resting potential is closer to EK+ than ENa+ because the cell membrane is more permeable to
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PNS Study Guide CH. 13 PNS 1 Notes: From Sensation to perception • 3 levels of integration of sensation- receptor‚ circuit‚ perceptual o What happens with the processing at each level Sensory Receptors • Classifications: o Stimulus-mechanoreceptor‚ thermoreceptor‚ chemoreceptor‚ photoreceptor‚ nociceptor o Location- exteroceptor‚ interoceptors‚ proprioceptors o Complexity- simple‚ complex • Adaptation of receptors PNS 2 Notes (Nerves):
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three generic objectives: (1) efficiency in current operations‚ (2) managing risks‚ and (3) innovation‚ learning‚ and adaptation. We concluded by introducing the nature and complexity of the international environment of international companies. (University 20) * economies of scope - is based on the notion that savings and cost reductions will accrue when two or more products can share the same asset‚ such as a production plant‚ distribution channel‚ brand name‚ or staff services (legal‚ public
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Question 1: (see full question) Which of the following observations should the nurse make first when the client who has had a modified radical mastectomy returns from the operating room to the recovery room? You selected: Ensuring that the client’s airway is free of obstruction. Correct Explanation: The highest priority when a nurse receives a client from the operating room is to assess airway patency. If the airway is not clear‚ immediate steps should be taken so that the cli... (more)
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Risk Exam 1 Study Guide Topic 1 Module 1 Risk Noun- A situation involving exposure to danger Verb- Expose (something or someone valued) to danger‚ harm‚ or loss Uncertainty Having 2 or more potential outcomes for an event or situation Risk Uncertainty about a future outcome‚ particularly the consequences of a negative outcome Outcomes may vary from the expected Situation of Driving Under the Influence of Alcohol Possible Outcomes (uncertainty): Not caught driving (Expected) Caught (DUI…
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IS 300 sections 3 and 5 Fall 2013 Exam 2 Review Guide – Chapters 5 - 8 Use this is a review guide – any content covered in class is up for grabs on the exam. Just because it is not mentioned here does not mean it won’t come up in a multiple choice question. Sections of the text that were not covered in class will not be on the exam. Don’t forget that there will be one true/false question for every article that was presented in class. Chapter 5: Parts of infrastructure Importance of infrastructure
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Final Exam Kinesiology Study Guide Lower Extremity‚ Gait‚ Video Analysis Vertebrae/Trunk -Triaxial Primary Curves vs. Secondary Curves * Thoracic and sacral spine curves lie anteriorly (primary curves) * Cervical and lumbar spine curves lie posteriorly (Secondary curves) Vertebral Bones 24 articulating‚ 8-9 fused 7 cervical 12 thoracic 5 lumbar 5 sacrum 3-4 coccyx Atlas vs. axis Joints Atlanto-Axial Joint -Allow for extensive rotary motion at the head
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Chapter 2 The nature of strategic planning Strategic planning is the managerial process of creating and maintaining a fit between the organization’s objective and recourses and the evolving market opportunities. The goal of strategic planning is long-run profitability and growth. Strategic business units=subsidiary. Eg. Coca Cola (parent company) and Zico. Strategic alternatives There are 3 most common strategic alternatives: 1. Ansoff’s opportunity matrix- matches product with markets
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