Case study E-business strategy development: an FMCG sector case study M. Webster‚ R. Beach and I. Fouweather University of Bradford School of Management‚ Bradford‚ UK Abstract Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods)‚ which is characterised by powerful retailers‚ tier-1 suppliers of industrial end-products and ingredient/raw
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IIUM Students’ perception towards the efficiency of zakat management: Distribution in Malaysia Haron bin Rashid International Islamic University Malaysia 1 Abstract This paper about the study of IIUM Students’ perception towards the efficiency of zakat management: distribution in Malaysia. All subjects were selected from International Islamic University Malaysia (IIUM) and the data were collected using the sampling technique used for the selection of these students that were chosen randomly
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conclusion. Life goes on in a certain way in the rural areas and in another way in urban areas. The life struggle of the people in the rural areas and in the urban areas is very different. That’s why it is not really a very good idea to put on some fancy thoughts regarding the rural life sitting in an urbanized atmosphere. It is an imperative to come out of the shell of urbanization and go to the rural areas if someone really wants to understand the rural life. Bangladesh is a small country in the
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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Rural sociology- 1205 Introduction Definition…… The nomenclature ‘Rural Sociology’ indicates that it is the scientific study of Rural Society. Broadly speaking‚ it deals with the systematic study of Rural Society‚ its institutions‚ activities interactions‚ social change etc. It not only deals with the social relationship of man in rural environment but also takes urban surroundings into considerations for a comparative study. So Rural Sociology primarily deals with the description and analysis
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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BHARAT WITH INDIA Anwesha Banerjee Trainee Teaching Associate‚ Indian Institute of Management‚ Kolkata; Worked as journalist in Anandabazar Patrika Email : anweshabanerjee2006@gmail.com Abstract: Development Communication is relatively new in the study of mass communication‚ but the reach is much wider than its parent. In the end years of World War II‚ Development Communication emerged as a field as a combination of political and economic factors in Asia‚ Africa and South America namely the third
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UNIT: 1 RURAL MARKETING Definition:Rural marketing can be defined as a function which manages all those activities in asserting‚ stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation. Rural areas:Rural areas are large and isolated areas of an open country with low population density a country side refers to rural areas that are open. Q1. Explain the nature and scope of rural marketing
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DEFINITION OF RURAL SOCIOLOGY According to A.R. Desai‚ “The prime objective of Rural Sociology should be to make a systematic‚ scientific and comprehensive study of the rural social organisation‚ of its structure function and objective tendencies of development and on the basis of such a study to discover the laws of is development. Since every science social or natural‚ has for its aim the discovery of the hither to hidden laws of development of a domain of nature or society‚ the basic task of Rural Sociology
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behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and
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