SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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MK543E Advanced Brand Management Patek Philippe Branding in Web2.0 Luxury Branding in Web 2.0 Introduction With the development of science and new technology‚ usage of Web 2.0 as a communication has become a very important concept in terms of the modern consumer behavior and marketing management. Nowadays‚ people has got used to obtain the
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Demand Elasticity of Luxury Automobiles In the luxury automobile market‚ there are many vehicles that boast high quality workmanship‚ luxurious appointments and powerful drivetrains. For this research paper‚ the midsize luxury sedan segment was chosen because most of the vehicles from the brands in this segment have similar features‚ power‚ and most importantly‚ price tags. The flagship models of the brands were not chosen since the features and amenities are very different from car to car to such
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There are distinctive barriers to entry in the automotive industry. The main 10 firms operating in the automotive industry have great power in terms of reputation‚ finances‚ experience‚ technology and existing large product portfolios. It would be highly difficult for a new company to compete with the above. • The existing companies within the industry are joining forces‚ which at times do have detrimental effects for new comers to the market and for some existing companies. For instance‚ the
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competitive luxury brands‚ Louis Vuitton‚ Chanel and Gucci. Louis Vuitton positioned itself in the luxurious goods industry‚ and has successfully embedded consumer’s mind with a sense of prestige and elegance in their branding. Gucci claimed a unique positioning in innovation and craftsmanship‚ trendsetting and sophistication. Chanel brand positioning has been perceived as elegant‚ exclusivity‚ and timeless as known to consumer Chanel stands for vintage and classic. By finding the 3 luxury brands
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Luxury goods & Jewellery in India. ABSTRACT The Luxury goods industry is a very wide industry comprising of products from watches‚ jewellery‚ perfumes‚ expensive wines to yachts‚ expensive pens‚ and clothes. Goods for which demand increases more proportionally as compared to income‚ are known as ‘Luxury goods’‚ in contrast to a "necessity goods"‚ for which demand increases less proportionally to income. Some luxurious goods are bought due to the tag implied of a status symbol‚ such goods
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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The Virginian Luxuries painting demonstrates on the right side of the picture a white man forcing a kiss on a black woman and on the left half of the picture a slaveholder beating a slave. The painting was anonymously made in 1800 and the title suggest that the setting is in Virginia during the time that Jefferson won the presidential election. This painting conveys the brutal treatment of slaves and how often the women slaves were forced into sexual acts with their masters‚ for example‚ President
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LVMH and Luxury Goods Marketing 1. Bernard Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. Describe the strategy is being used here? Discuss why you agree or disagree with this type of strategy. If you disagree‚ what alternative tactics would you use? Actually Mr. Bernard Arnault‚ one of the richest men in the world who took control of LVMH in 1990‚ has been snapping up luxury brands during past two decades one after another. He has build LVMH into a
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LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone‚ not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers‚ which means still keeping the product exclusive or exclusive feeling‚ while making the product available to a larger market. LVMH has used licensing
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