When Luxury Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social
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1. Introduction Luxury can be defined as an indulgence rather than a necessity. It comes with a heavy price and only the up-market population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion‚ fragrances‚ watches‚ automobiles‚ drinks etc. The size of the market was US$ 175bn and grew at 7.9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth went down to about 3% in 2008‚ due to the financial crisis
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accessories which are considered luxury items are now becoming basic necessities‚ among the most popular accessories today is the wrist watch. Wrist watches today have become the integral part of an individual and are reflection of his/her persona. India is home to the several top watch brands like Timex‚ Citizen‚ Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers‚ but these brands are facing tough competition from
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First of all I have to say that your book White Rapids did a respectable job of capturing the circumstance of SWPC and Rapide Blanc with its graphic images. The building in Montreal where I presented my plan for Rapide Blanc took me back to that significant night where all was gloomy with a healthy mixture of skeptics and optimists filling the boardroom. Blanchet’s “passion for architecture” that was discussed in Illustrators at work – interview with Pascal Blanchet was evident throughout. I felt
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Chinese Luxury Brand Table of Content Pg3: What is a luxury brand? How is it different from a regular‚ mass-market brand? How does one build a luxury brand? Pg4 & 5: How would you characterize Shanghai Tang’s brand image and sources of brand equity? Pg5 & 6: What are the strengths and weaknesses of the brand’s existing Personality and image? Pg7: What might have accounted for Shanghai Tang’s unsatisfactory results in building a global luxury Chinese
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Shanghai Tang: The First Global Chinese Luxury Brand 1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use to promote the brand? What worked and what didn’t work? How did they expand the brand? Was it a good strategy? 4. How has
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PROJECT CASE 1 Luxury Retaling: INTRODUCTION & SCENARIO: The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. We are not new to luxury. Indian princes had a penchant for luxury goods from the west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being
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Louis Blanc ’s Organization of Labor (1840) Louis Blanc was born in Madrid‚ Spain on October 29‚ 1811‚ while his father was holding the post of inspector-general of finance under Joseph Bonaparte. In 1813‚ when the regime collapsed‚ the Blanc family returned to France‚ where Blanc would attend Rodez‚ a very conservative institution. Rodez was Catholic and classical. The students were taught to hate all forms of revolutions. Blanc evidently bought in to these because in such a conservative school
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decision of luxury product A survey of Chinese customer in China Prepared by: Zhang Yuwen (Grace) 014201100227 Lecture by: Orlando R.Santos Subject for: Research Methodology President University Bekasi-West Jawa Indonesia Ⅰ Introduction 1.1 Background of Study For luxury product and brand in the past three decades‚ Chinese market is unprecedented booming. From Pierre Cardin dominate early‚ later Louis Vuitton Illustrious‚ to each proliferation of luxury brands‚ the Chinese
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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