Pepsi wanted to enter India… As the major market for PepsiCo‚ the US‚ was reaching saturation levels India’s vast population offered a huge untapped customer base Urbanization had familiarized indians with leading global brands Question 1 Why do companies like Pepsi need to globalize? What are various ways in which foreign companies can enter a foreign market? What hurdles and problems did India face when it tried to enter India in 1980s? Need for globalization Wider and newer
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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Introduction: Firm profile and product selection The origins of Pepsi-cola started in the late 1890s through an invention by Caleb Bradham‚ a pharmacist‚ who like all pharmacist had soda fountains in their store. His most famous concoction was a soda that contained pepsin. This was initially called brads drink before he changed the name to Pepsi. Over the years subsequent mergers and acquisitions Pepsi-cola merged with Frito-Lays‚ and a new company‚ PepsiCo‚ was created. Currently‚ PepsiCo is divided into
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DIFFERENT STYLES OF LEADERSHIP Is there one perfect style or quality that defines good leadership? No‚ leadership can be represented by many different styles or qualities. Every leader has a different perspective and different ways to achieve their goals. For example one leader is patient and another is impatient‚ both of these leaders will be able to achieve their goals in these two different ways. The impatient one will make his or her followers work faster in order to achieve something‚ while
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Transcom Beverage Ltd | The production of Pepsi | Assignment on Production and Operations Management | | | 7/28/2012 | | Submittted to: Ishfaque Hossain Lecturer School of Business North South University ------------------------------------------------- Submitted By: Muhammad Mufrad MAHMUD (ID-0910645630) Sarah TABASSUM (ID-0910888030) sugandha saha (Id-082276030) md. rezaul karim (id-0920117030) md. zia uddin (Id-0910260030) farhana rahman (ID-0910229530) Acknowledgement
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Northhouse (2013) defined leadership as a “process” where an individual influences a group to achieve a collective goal. This definition suggests to me that leadership for some takes time and within that time‚ integrity‚ fairness‚ and ethical behavior may not be fully developed in that leader. This is also evident in the style approach that emphasizes the behavior of the leader. The style approach focuses exclusively on what leaders do and how they act (Northhouse‚ 2013). The style approach confirms to
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1.0 I nt ro du ct ion : In our country textile companies are doing very well business. So many competitors are in this sector. Lots of new companies entered this market. From all of them we choose two cement company for our report. We collect their financial statement & analyze them within three methods & we identify their comparative advantage. 1.1 Origin :This is the report comes from our FIN-245 subject. The course instructor Ms. Tarana Majid orally authorized the task of preparing
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Pepsi is a manufacturer or use manufacturers‚ market and sell a variety of salty‚ sweet and grain-based snacks‚ carbonated and non-carbonated beverages‚ and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29‚963‚ 2007 $43‚269 The difference is $13‚306 for a 44.4% increase. Pepsi 2006 $29‚930‚ 2007‚ $34‚628 The difference is $4‚698 for a 15.6% increase. D) Pepsi had
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Characteristic of leadership style LDR-531 Leadership can be defined as process in which an individual influences a group of people to accomplish a common goal. The goal is achieved by cohesive behavior and mutual cooperation. A leader directs his or her followers to reach a specific goal and infuses sense of positivity in them (Meenakshi‚ n.d.). There are many great leaders but the leader I admire the most is Nelson Mandela. Mandela used his charismatic personality and ethical behavior
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