Attitude Change Strategies: Attitude changes are learned; they are influenced by personal experience and other sources of information‚ and personality affects both the receptivity and the speed with which attitudes are likely to be altered. Altering consumer attitudes is-a key strategy consideration for most marketers. For marketers who are fortunate enough to be market leaders and to enjoy a significant amount of customer goodwill and loyalty‚ the overriding goal is to fortify the existing positive
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www.hbrreprints.org BEST OF HBR Using the Balanced Scorecard as a Strategic Management System by Robert S. Kaplan and David P Norton . • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Using the Balanced Scorecard as a Strategic Management System 14 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and
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Alkane‚ Alkene‚ Alkyne & Aromatic Learning Objectives 1. 2. 3. Determine the IUPAC name‚ common name and structure of an alkanes‚ alkenes and cycloalkanes. Identify the physical properties of alkanes. Describe briefly natural sources and importance of alkanes Describe reactions of alkanes Propose a mechanism on free radicals substitution 4. 5. 6. Describe the preparation and reactions of alkenes. 7. Propose mechanism on preparation; dehydration of alcohol 8. Define carbocation
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CDC IBS IBS CDC Course Case Mapping for Mapped for Human Resource Management Case Studies Developed by IBSCDC Gary Dessler 1 Human Resource Management Business Research Methods The Themes of this Course are: 1. Role and Relevance of Human Resource Management (HRM) – Evolution of HRM‚ Human Resource Planning and Management Techniques 2. Workforce Management Cycle – Recruitment‚ Compensation Management‚ Training and Development and Performance Appraisal 3. Managing Employee
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Please try to do the worksheet without referring to them‚ because you’ll be expected to know this stuff the first day of school! Balance the following equations: 1) ___ N2 + ___ F2 ( ___ NF3 2) ___ C6H10 + ___ O2 ( ___ CO2 + ___ H2O 3) ___ HBr + ___ KHCO3 ( ___ H2O + ___ KBr + ___ CO2 4) ___ GaBr3 + ___ Na2SO3 ( ___ Ga2(SO3)3 + ___ NaBr 5) ___ SnO + ___ NF3 ( ___ SnF2 + ___ N2O3 Using the equation from problem 2 above‚ answer the following questions: 6) If I do this reaction with
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Janis’ concept of Groupthink Janis’ (1972) concept of Groupthink sets out symptoms and characteristics that can occur within cohesive groups. This behaviour can have significant negative influences on the decision making process within the group. Janis further classifies six main symptoms which can be found in groups suffering from Groupthink. The story of ‘The Bay of Pigs’‚ and the case study of the pharmaceutical industry‚ will help us to illustrate differences between the characteristics
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163 CHAPTER 13 HYDROCARBON Hydrocarbons are composed of Carbon and hydrogen. The important fuels like Petrol‚ kerosene‚ coal gas‚ CNG‚ LPG etc. are all hydrocarbons or their mixture. Sources: Petroleum and natural gas are the major sources of aliphatic hydrocarbon while coal is an important source of aromatic hydrocarbons. The oil trapped inside the rocks is known as petroleum. PETRA – ROCK‚ OLEUM – OIL. The oil in the petroleum field is covered with a gaseous mixture known as natural
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Stoichiometry The rates at which reactions are consumed and products are formed depend on stoichiometry of the reaction. Ex. 2HBr(g) H2(g) + Br2(g) *For every 2 mol of HBr that react‚ 1 mol of each product forms. The same 2:1 ratio applies to the rate of the reaction as well. For example if the concentration of HBr decreases at
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SPOTLIGHT ON HBR AT Spotlight ARTWORK Man Ray‚ Rayography “Champs délicieux” n°08‚ 1922‚ rayograph About the Spotlight Artist Each month we illustrate our Spotlight package with a series of works from an accomplished artist. We hope that the lively and cerebral creations of these photographers‚ painters‚ and installation artists will infuse our pages with additional energy and intelligence to amplify what are often complex and abstract concepts. This month we showcase the “rayographs” of
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A R T I C L E www.hbr.org BEST OF HBR 1960 Marketing Myopia by Theodore Levitt • NO DO copying or posting is an infringement of copyright. permissions@hbsp.harvard.edu or 617.783.7860 Product 7243 TC OP Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Marketing Myopia 15 Further Reading A list of related materials‚ with annotations to guide further exploration of
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