CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india India is a secular counrty with numerous religions and thereby having a wide range of traditions and
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League‚ the founder of Pakistan‚ didn’t hold the same opinion with the most people. Fearing that their privileged position might be threatened in a democratic India society with Hindu majority‚ the Muslim elite from the All-India Muslim League proposed a plan calling for a separate Islam homeland ---- Pakistan for all the Muslims in India. In order to support their perspective‚ they drew the inspiration from Muhammad Iqbal’s philosophy and poetry and created a new viewpoint called “two-nation theory”
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IS INDIA REALLY SHINING? India was not some happy-go-luck rich kid born with a silver. It had its own problems‚ some minute‚ and some grave. “The progress is tremendous‚” says Yogesh Lotlikar‚ a Marketing Engineer. “Given the problems that India has‚ it has made a considerably great progress. We have a huge population‚ more than half of them are uneducated‚ employed‚ living in terrible conditions without major health and hygiene provisions‚ and still India has managed to shine. That’s the spirit
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THE RETAILFORMULA FOR IKEA IN INDIA [pic][pic] Names and Relation numbers Group 12: Julian Hoffbauer: 86282 Anwar Mohi-ud-din: 66913 Sonja Bogacki: 83353 Susanne van Scherrenburg: 78940 Lecturer Mr. Oude Lohuis Mr. Boels Mrs. Wedrychowicz Mrs. Kooijenga Date 11/06/2009 EXECUTIVE SUMMARY The following report scans the various environments of India and includes a retail formula to determine if an expansion of IKEA to India would be preferable. It will be
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------------------------------------------------- Transport in India From Wikipedia‚ the free encyclopedia The Mumbai-Pune Expressway‚ India ’s first expressway The Bandra Worli Sea link‚ with Worli skyline Transport in the Republic of India is an important part of the nation ’s economy. Since the economic liberalisation of the 1990s‚ development of infrastructure within the country has progressed at a rapid pace‚ and today there is a wide variety of modes of transport by land‚ water and air. However‚ India ’s relatively low GDP
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------------------------------------------------- India From Wikipedia‚ the free encyclopedia This article is about the Republic of India. For other uses‚ see India (disambiguation). Republic of IndiaBharat Ganrajya | | | Flag | Emblem | | Motto: "Satyameva Jayate" (Sanskrit) "Truth Alone Triumphs"[1] | Anthem: Jana Gana Mana "You are the Ruler of the Minds of All People"[2]MENU0:00 | National song: Vande Mataram "I Bow to You‚ Mother"[a][1]MENU0:00 | Area controlled by India shown in dark green;
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Made in India There are about 65 million scooter owners in India. Families are forced to pile onto scooters‚ or make several trips to commute. Clearly‚ this is not an ideal form of transportation for most people. However‚ the low income in India has prohibited individuals from purchasing a vehicle than can cost more than $10‚000. Is India’s Tata Motors new four-door‚ four-seat‚ rear-engine car for $2‚500 a good alternative plan for transportation in India? In an article‚ “No‚ No‚ No‚ Don’t
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India of today Respected teacher and my dear friend‚ every India long for an opportunity to speak about how India has evolved as a country to be what it is today. “We owe a lot to the India‚ who taught as how to count‚ without which no worthwhile scientific discovery could have been made”. Tipu Sultan’s army was the first to use rockets. Bhaskaracharya discovery gravity in the 8th century‚ long before newton was even born. India has sent 13 scientific research expeditions to Antarctica since 1981
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entertainment and cultural programmes India’s Independence Day (Hindi: Swatantrata Divas) is celebrated on August 15 to commemorate its independence from British rule and its birth as a sovereign nation on that day in 1947. The day is a national holiday in India. It is celebrated all over the country through flag-hoisting ceremony and distribution of sweets. The main celebration takes place in New Delhi‚ where the Prime Minister raises the national flag at the Red Fort and delivers a nationally televised speech
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