India is and will always be an enchanting land. This is because like every other country‚ India also has a special and unique aspect for its greatness. Home to the Indus Valley Civilization‚ this magnificent country has rightly showed that minds of the people living here were scientifically a lot developed from the very beginning. To begin with‚ the land of India‚ words are less to describe the marvel of nature’s blessing in this country India has virtually every kind of landscape possible. Naming
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1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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company in India; so far the largest integrated Telecom Company in India. Also‚ it is the third largest in-country mobile network service provider‚ the fifth largest mobile telecom company in the world. Bharti Airtel also operates outside India‚ namely Sri Lanka‚ and Bangladesh in Asia‚ and in some countries in Africa. The company actively engages in its expansion into Africa‚ currently 20 countries included in the Airtel network. So far Airtel has about 178.6 million subscribers in India‚ Bangladesh
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Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car market. The company had established presence in India through separate distribution channels for each of its brands. In its initial years‚ Volkswagen Group India primarily used
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Urbanisation in India Urbanisation in India was mainly caused after independence‚ due to adoption of mixed system of economy by the country which gave rise to the development of private sector. Urbanisation is taking place at a faster rate in India. Population residing in urban areas in India‚ according to 1901 census‚ was 11.4%.[1] This count increased to 28.53% according to 2001 census‚ and crossing 30% as per 2011 census‚ standing at 31.16%.[2][3]According to a survey by UN State of the World
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booming ever since India came out of the shackles of imperialism and emerged as a politically‚ socially as well as financially independent nation. Although India attained its freedom more than about sixty years ago‚ the emergence of the Indian economy on the global scene has been a rather recent development. This is because of the realization of the true economic growth potential of India‚ by the foreign investors as well as business houses. Till about the recent times. India continued to be a whole
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Ford India Private Limited * Ford Motor company‚ an American company‚ manufactures and sells automobiles worldwide. * Henry Ford‚ the founder. * Alan Mulally- President & CEO * Michael Boneham-President and Managing Director The Journey of Ford in India * Ford has been in India since 1907 when it launched Model A here. * In 1926‚ ford India in Canada was established‚ but the operations were discontinued in 1954. * Again in 1995 it was joint venture with Mahindra &
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Globalization in India Globalization in India has allowed companies to increase their base of operations‚ expand their workforce with minimal investments‚ and provide new services to a broad range of consumers. |[pic][pic][pic| |] | The process of globalization has been an integral part of the recent economic progress made by India. Globalization has played a major role in export-led growth‚ leading to the enlargement of the job market in India. One of the major forces of
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Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years. This report is classified into Two parts in the first
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EXECUTIVE SUMMARY India is a country rich with opportunity and potential for great future growth. Like any nation‚ India has both strengths and weaknesses‚ as well as countless opportunities and threats within its culture and economy. India’s greatest strength is its labor force. Not only does it boast the second largest labor force in the world but it is also one of the cheapest. With a young and growing population‚ more and more outsourcing international businesses are looking
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