SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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1. How does Harley-Davidsonbuild long term customer relationship? As a company who sold more than 900‚000 units of motorcycle‚ Harley Davidson must be made a very good relationship with its customers‚ especially the long-term customers. We all know that Harley-Davidson users are not only men‚ but also women. Even in some products‚ they make teenagers ride them too. So that‚ the company needs to keep their relationship in the right ways. In a case‚ Harley-Davidson Company builds a good relationship
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CLLC: Rich Teerlink Rich Teerlink is the former CEO of Harley-Davidson spoke on People Driven Execution‚ based on his new book‚ More than a Motorcycle: The Leadership Journey at Harley-Davidson (with Lee Ozley). If you ever get the chance to hear Teerlink speak‚ go do it‚ even if you aren’t particularly interested in motorcycles. He has an off-beat style‚ and he tells a great story about how Harley-Davidson went from being a laughingstock in the early 1980’s to the high performing "lifestyle company"
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William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers‚ Walter and William‚ they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903‚ they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year‚ 150 motorcycles were produced
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Case Analysis of Harley-Davidson‚ Inc. Executive Summary Harley-Davidson‚ Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I‚ when the U.S. infantry used 20‚000 of the company’s motorcycles in its war effort (Taylor‚ 2010). Best recognized for its manufacturing of heavyweight motorcycles‚ Harley-Davidson has captured half the U.S. market and a third of
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The core problems that Harley Davidson faces on an ongoing basis are maintaining their market position in North America while expanding their market segments to a younger and broader scope of riding enthusiasts and their ability to expand their market position in international markets. Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect
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Harley History Harley Davidson was seen in America as a company that produced motorcycles with “raw power.” The company was founded by Arthur and Walter Davidson and William Harley in 1903. In 1918‚ Harley Davidson had become the largest motorcycle producing company in the world. Their production totaled 28‚000 motorcycles. Production continued to increase with the onset of World War II and the military use of Harley’s motorcycles. The mystique of the product had a tough sense to it with
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