recommendations on Subway ’s marketing strategies that are specifically on product‚ price‚ promotion and competition will also be discussed. Situational Analysis History In 1965 Fred DeLuca and his partner Dr. Peter Buck‚ founded Pete ’s Super Submarines restaurant in Bridgeport Connecticut‚ mainly with the intent of making enough money to fund Fred ’s college education (History‚ 2003 para. 8). With the success of the first operation‚ came visions of expansion and growth. With that vision‚ Fred
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Table of Content Tittle Page Number 1.0 Executive Summary 2 2.0 Background of the company 2.1 Introduction 2.2 Company History 2.3 Products and services 3 4 5 3.0 SWOT diagram 6 4.0 Strengths Weaknesses Opportunities Threats 7-8 9-10 11 12 5.0 Conclusion 13 References 14 1.0 Executive Summary For this assignment‚ I will choose Subway for my food business organization. This assignment will
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1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry‚ competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965‚ with a $1‚000 investment a new venture was born. Fred DeLuca
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Buck‚ Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974‚ the pair had opened over 16 shops around Connecticut. In the year 2004‚ the SUBWAY® chain entered its 39th year of operation. It is the world’s largest submarine sandwich chain with more than 21‚000 restaurants in 75 countries. As a matter of fact‚ the SUBWAY® chain operates more units in the US and Canada than McDonald’s® does (www.subway.com). Subway® currently operates 23‚983 restaurants in 84 countries
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pay for his university tuition. The solution came at a BBQ during a conversation with a family friend‚ Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop - having seen a sandwich shop in his hometown become a huge success. With a $1‚000 loan from Dr. Buck‚ the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and
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Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor ’s Associates‚ Inc. Subway is one of the fastest growing franchises in the world with 40‚229 restaurants in 102 countries and territories as of 11 September 2013.[1] It is the largest single-brand restaurant chain and the largest restaurant operator globally.[3][4][5] Subway ’s main operations office is in Milford‚ Connecticut; five regional centers
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NAMEA brand is a combination of name‚ term‚ sign‚ symbol and design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance of developing a good
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