Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Being a Master of Ceremonies The Master of Ceremonies is the "conductor" of an event or meeting. The primary responsibility of the Master of Ceremonies is to serve as a genial host. An ideal MC is a person who has poise‚ presence and who can command the attention of an audience. The Master of Ceremonies is responsible for ensuring that the program/event runs smoothly‚ runs on time and that all important people at the event are introduced in a complimentary‚ professional manner. Being a successful
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Event Proposal On the 14th December 2010‚ Trinity University Foundation degree students will be hosting a Multi-skills activity event‚ for children from Schools in the local community. The event being proposed is a multi- skills event‚ which has been organised by a group of 6 undergraduate students who are currently studying in‚ “Supporting Learning: Physical Education and Health”. The group have joined together to plan a multi-skills activity event‚ aimed at Primary School children in years 5
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universities nationwide have different events and activities every school year. Philippine Christian University has a lot of activities in the whole school year. This activities includes University Intramurals‚ The physical education Interclass‚ Basketball and other sports competitions and try-outs. The University also has many events every school year like university foundation week and beauty competitions of different departments in the university. The organizers of these events are using the old way of inviting
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ensure that the event is properly executed it must incorporate the six A’s‚ anticipation‚ arrival‚ atmosphere‚ appetite‚ activity and amenities. Anticipation is the first dimension of an event experience and is created with the announcement of the event. The anticipation of the hospitality reception will be delivered through invitations to the 200 selected customers. The invitations will provide specific information regarding the event such as the time and location‚ theme of the event‚ and additional
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ACKNOWLEDGMENT EXECUTIVE SUMMARY TABLE OF CONTENTS LIST OF ILLUSTRATIONS LIST OF TABLES LIST OF APPENDICES CHAPTER 1. INTRODUCTION 2.1 Background of Event 2. PROBLEM STATEMENT 3.2 Statement of the Problem 3.3 The Assumption 3.4 Methodology 3.5 Limitation 3. FACTORS AFFECTING A EVENT 4.6 Public Acceptance 4.7.1 Social Environment – Cultural 4.7.2 Lifestyle 4.7 Support from Stakeholders 4.8.3 Commercial
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supports meteorite theory The Tunguska event in Krasnoyarsk Kari‚ Russia has been debated by scientists since it occurred. The event occurred around 7:14 on the day of June 30‚ 1908. That morning an enormous explosion rocked Krasnoyarsk Kari. The destruction was spread for miles. Estimates report that over 80 million trees were flattened and the earthquake caused by it would have been a 5.0 on the Richter scale. Many scientists believe that the event was caused by a meteor or comet exploding
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Retail Sector? Justify your views with India’s experience in this sector. (20) EVENT MANAGEMENT CASE STUDY : 1 help. The organizers did not have a clue. They just wanted to make a fast buck. Question : 1) What are some of the things that could go wrong‚ or have wrong at similar events? 2) List three ways in which the organizers were negligent? 3) List three ways in which the event could have been improved? 4) This event was described to the authorities as a cultural festival. Do you think it belongs
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Large Corporation. After all of the Earth’s remaining natural resources had been completely consumed in a frenzy of mass consumption‚ all that remained was essentially a planet-wide garbage dump. Unfazed by an apocalyptic global mass extinction event‚ the solution entailed contracting Buy ‘n Large Corporation assemble an armada of lavish corporate starships brimming with technology designed to quickly satisfy and entertain the whims and desires of their guests. The temporary solution‚ pitched as
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University You Are Marvelous You Are Marvelous Contents Introduction 2 Executive Summarry 2 Goals 2 Logistics 3 Venue 3 Target Audience 3 Marketing Plan 3 Sponsors 3 Partners 4 Logistics 4 Equipment and Supplies 5 Schedule of Event 6 Money Matters 8 Budget 8 Cost per participant 8 Safety and Security 9 Risk Management 9 Sustainability 9 Evaluation 9 Cancellation 10 Introduction Executive Summarry You Are Marvelous is a series of workshops that will foster positive
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