In microeconomics and strategic Management‚ the term horizontal integration describes a type of ownership and control. It is a strategy used by business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by‚ or merged with‚ another firm which is in the same industry and in the same stage of production as the merged
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ERP Localization in a Foreign Subsidiary of the K Company Ji-Ye Mao Wei Wang Mianzhen Pan Foreign subsidiaries of multinational companies (MNCs) are often mandated to adopt the same ERP package used by their parent‚ but the results vary to large degrees. ERP implementation in foreign subsidiaries involves bigger challenges than at home. It is partly because of potential misfits between the software package‚ which reflects European and U.S. industry practices‚ and the local cultural
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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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John D.R. Leonard v. PepsiCo‚ INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle‚ Washington from October 1995 to March 1996. The promotion‚ titled "Pepsi Stuff‚" attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign‚ PepsiCo launched a promotional commercial intended for the Pepsi Generation‚’ in order to gain
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essay in 250 to 300 words an explanation of the three tools of financial statement analysis and the function of each. • Examine PepsiCo‚ Inc.’s Consolidated Balance Sheet on p. A6 in Appendix A of Financial Accounting‚ especially its Current Assets‚ Current Liabilities‚ and Total Assets for years 2005 and 2004. • Calculate the following for PepsiCo‚ Inc. and show your work: o The Current Ratio for 2005 o The Current Ratio for 2004 o Two measures of vertical
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TASK 1 During my work I will use the example of “Unilever” as a basis of my research. Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food‚ beverages‚ cleaning agents and personal care products. Its products are available in around 190 countries. The company owns approximately 400 brands‚ but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx)‚ Lipton‚ Dove‚ Magnum‚ Knorr‚ Lux
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transfer from MNC parent to China subsidiary Pien Wanga‚*‚ Tony W. Tongb‚ Chun Peng Kohc a School of Business‚ National University of Singapore‚ 1 Business Link‚ Singapore 117592‚ Singapore b Fisher College of Business‚ The Ohio State University‚ Newark‚ OH‚ USA c International Enterprise Singapore‚ Singapore Abstract Based on an empirical study of 62 firms‚ this paper develops a two-stage model describing knowledge transfer from MNCs to their China subsidiaries. In the first stage‚ the model proposes
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control over their foreign subsidiaries and international operations. The resulting challenges can be influenced by the low predictability of foreign environments‚ limited experience of a company‚ as well as problems transferring specific knowledge and methods to their subsidiaries. Therefore‚ the appropriate selection of control mechanisms becomes vital for the efficient operation of foreign subsidiaries. The mechanisms of control imposed by the parent company to the subsidiary can be explained within
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Background: The case ‘Elizabeth Visits GPC’s French Subsidiary’ is about Elizabeth Moreno who is a key specialist within GPC. She is travelling from the subsidiary in the Philippines to visit another located in France. The text is about the cultural differences between different countries and people and shows how companies deal with it. GPC has subsidiaries around the world. Despite all technological advances‚ face-to-face meetings and on site consolations are used widely. France in particular
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PepsiCo FIN/370 4/2/2014 Dr. Chrissy Helbling PepsiCo Ethics and compliance are important in all organizations. Maintaining good ethics and compliance keeps companies running properly and making sure that things are done legally to protect the company as well as the employees. When dealing with the financial environment of the company‚ ethics must be upheld to make sure that all is fair to all that are involved. At PepsiCo the belief is to always do the right thing both ethically as well
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