Kentucky Fried Chicken and the Global Fast-Food Industry in 1998 PRESENTED TO: MRS. DIONNE MIRANDA LECTURER GALEN UNIVERSITY MBA 680 – STRATEGIC MANAGEMENT PRESENTED BY: Alex Nolberto Audra Kelly Krishna Faber Linda Carballo Mark Banner Nicole McFadzean Mission To sell food in a fast‚ friendly environment that appeals to pride conscious‚ health minded consumers (www.KFC.com). Stated Objectives 1. Product development Increase variety on menu Introduce
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about market share‚ PepsiCo and Coca-Cola have the lions share. They have dominated the industry over the past 40 years with Coca-Cola leading in the category in 2004 (C256). With little resistance from Cadbury Schweppes‚ the distant third largest company in the industry‚ the two companies’ main focus was to increase market demand by outdoing each other in promotions‚ advertisements‚ and corporate acquisitions. Rivalry and power struggle have defined the existence of PepsiCo and Coca-Cola‚ looking
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Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S.” (Einhorn & Balfour‚ 2009 September 28). Recently PepsiCo is stepping up its investments
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Coca Cola Co. Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting‚ advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company. Company Description: Doctor John Premberton‚ a pharmacist in Atlanta‚ Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a three legged brass
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Dr. Pepper Snapple Group Case Study Financial Management Derks‚ V (3997979). Doyle‚ D (4137531) & Ichev‚ R (4111443). Commissioned by the University of Utrecht. Introduction Originating to as early as 1880‚ Dr Pepper has become one of the most famous producers of carbonated drinks around the world. On May 7‚ 2008 the brand was spun-off from its parent company‚ Cadbury Schweppes Americas Beverages‚ or CSAB. The company was split into two with Dr. Pepper Snapple Group controlling
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BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though the government
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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KFC-History at a Glance 9/9/1890 Harland Sanders is born just outside Henryville‚ Indiana. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand‚ streetcar conductor‚ army private in Cuba‚ blacksmith’s helper‚ railyard fireman‚ insurance salesman‚ tire salesman and service station operator for Standard Oil. 1930 In the midst of the depression‚ Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station
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with Purpose We are delighted to offer the world’s largest portfolio of billion-dollar food and beverage brands that compete globally and leverage our scale and distribution power. PepsiCo has 18 brands in our portfolio that generate $1 billion or more in annual retail sales. Indra K. Nooyi Chairman and CEO of PepsiCo 2 Responsible Sourcing Guidelines Financial achievement can and must go hand-in-hand with sustainability. Our company is committed to a longterm‚ sustainable growth strategy called
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INTRODUCTION: Type | Wholly owned subsidiary | Industry | Restaurants | Founded | Wichita‚ Kansas (1958) | Founder(s) | Dan and Frank Carney | Headquarters | 7100 Corporate Drive Plano‚ Texas 75024‚ United States. | Number of locations | 11‚139 (worldwide as of 2012) | Key people | David C. Novak‚ Chairman Scott Berggren‚ President | Products | Italian-American cuisine pizza · pasta · desserts | Employees | 140‚000+ | Parent | PepsiCo (1977–1997) Yum! Brands (1997–present)
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