MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT 3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started in February 2010 using dollars annually used for Super Bowl advertising by PepsiCo and instead
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company. A good portion of the world does not even know that PepsiCo has other products. In its annual report‚ PepsiCo promotes the emerging brands such as Walker’s‚ Fritos‚ and Brisk to stockholders by depicting them on a graph displaying world retail sales with their other products. These three brands and nineteen others have sold over a billion dollars each worldwide in 2011 forming PepsiCo’s current billion dollar portfolio. PepsiCo displayed this billion dollar graph in its annual report to
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Organizational Structure Defined An organizational structure is a composition that specifies a company’s hierarchical structure. There are various kinds of conformations that organizations can choose to build their business around. The organizational structure exemplifies the way in which control and business affairs have been appointed within the organization. Organizational structure encompasses the design of an organization though people positioning and responsibilities in order
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PEPSICO‚ INC. Custom Supply-Chain Planning Solution Enables PepsiCo to Optimize Manufacturing and Distribution against Seasonal Sales Demand PEPSICO BUSINESS NEEDS AND CHALLENGES PepsiCo approached PCA‚ seeking improvements to how they managed their supply-chain planning and forecasting operations — their ability to optimize manufacturing‚ distribution and warehousing of hundreds of different beverage products and snack foods against seasonal sales projections across European‚ Middle East and
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is to make our product‚ Mango Power widely known and recognized to the market‚ marketers must be creative in their marketing activities. In this competitive nature of many businesses‚ getting Mango Power noticed is not that easy. Strategically‚ Pepsico must be centered on the customers more than the Mango Power products. Although good and quality products are also essential‚ the buying public still has their personal preferences. We will need to target more of their needs‚ they will come back again
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Financial Analysis: To make a proper financial analysis of a specific company‚ you must compare 2 years of financial data‚ with a good competitor in the same industry. For instance when doing research on the PepsiCo. Inc. company‚ research must also be done with its well-known competition‚ Coca-Cola. The examples provided in this paper will show that Coca-Cola as it turns out is better speculation option. All financial data is from Appendices A & B of McGraw Hill Financial Accounting textbook used
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References: PepsiCo inc. (2013) Bloomberg. www.bloomberg.com/quote/PEP:US Coca-Cola co/the (KO: new York).(2013) Bloomberg Businessweek Sanford‚ D. (2011) PepsiCo buys Brazilian Cookie-maker Mabel to Snack Unit. Bloomberg businessweek Sanford‚ D (2012). Pepsico to Cut 8‚700 Jobs and Spend More On Marketing Brands. Bloomberg Shareholders Ok Coca- Cola Stock Split.(2012) yahoo finance
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Pepsi ACC205: Principles of Accounting Instructor Susanne Eliott August 19‚ 2013 Pepsi PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York. PepsiCo is a world leader in convenient snacks‚ foods‚ and beverages‚ with revenues of $60 billion and over 285‚000 employees. PepsiCo owns some of the world’s most popular brands‚ including Pepsi-Cola‚ Mountain Dew‚ Diet Pepsi‚ Lay’s‚ Doritos‚ Tropicana‚ Gatorade‚ and Quaker. Coca-Cola
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PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy
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